Median household income
$119,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L4G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Aurora.
AudienceScoutL4G · AuroraLoading the L4G boundary…
Selected postal region
Market profile
A market of 62,061 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4G different from the typical Canadian postal region.
Population62,061
Households21,510
Median income$119,000
Average age40.9
L4G market summary
What distinguishes this postal-region audience
L4G represents 62,061 residents and 21,510 households in Aurora. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $119,000, or 38.7% above the benchmark. Families with children is 49.6%, 15.6 percentage points above the benchmark.
For campaign planning, these patterns give L4G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Aurora.
Audience matching
Find more regions that resemble L4G
To find regions with a profile similar to L4G, begin with household income near $119,000 and families with children near 49.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4G and the Canadian postal-region benchmark.
Families with children
49.6%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Worked from home
38.8%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Owner households
81.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How L4G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $119,000 | $85,788 | 38.7% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 81.2% | 66.5% | 14.7 percentage points above |
| One-person households | 17.1% | 29.4% | 12.3 percentage points below |
| Families with children | 49.6% | 34.0% | 15.6 percentage points above |
| Bachelor's degree or higher | 40.8% | 26.5% | 14.3 percentage points above |
| Immigrant population | 36.8% | 22.9% | 13.9 percentage points above |
| Worked from home | 38.8% | 23.8% | 15.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 201 local facility records with L4G. Recreation is the largest represented category with 157 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education30
Health care9
Culture and art5
Recreation157
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 40,048 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
31,484YouTube estimate · 63.9%
40,048Facebook estimate · 81.3%
25,261Instagram estimate · 51.3%
12,830TikTok estimate · 26.0%
Practical campaign implications
Turn the strongest L4G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $119,00038.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Families with children: 49.6%15.6 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Worked from home: 38.8%15.0 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Aurora with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L4G audience questions
Using this postal-region profile
How large is the audience in L4G?
L4G represents 62,061 residents and 21,510 households in Aurora. The average household size is 2.9 people.
What demographic characteristics stand out in L4G?
Median household income is $119,000, 38.7% above the Canadian postal-region benchmark; Families with children is 49.6%, 15.6 percentage points above the Canadian postal-region benchmark; Worked from home is 38.8%, 15.0 percentage points above the Canadian postal-region benchmark.
How does L4G compare with another postal region?
L3R is one useful Ontario market comparison because its population is similar to L4G. It has 21.8% lower median income · 3.9 years older on average.
How can I find other regions that match the L4G audience?
To find regions with a profile similar to L4G, begin with household income near $119,000 and families with children near 49.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4G?
Import postal codes to measure customer concentration in L4G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.