Immigrant population
63.4%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L3R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Markham.
AudienceScoutL3R · MarkhamLoading the L3R boundary…
Selected postal region
Market profile
A market of 62,060 people
Size the opportunity, understand its household composition, and identify the local patterns that make L3R different from the typical Canadian postal region.
Population62,060
Households21,095
Median income$93,000
Average age44.8
L3R market summary
What distinguishes this postal-region audience
L3R represents 62,060 residents and 21,095 households in Markham. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 63.4%, or 40.5 percentage points above the benchmark. Owner households is 82.9%, 16.4 percentage points above the benchmark.
For campaign planning, these patterns give L3R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Markham.
Audience matching
Find more regions that resemble L3R
To find regions with a profile similar to L3R, begin with home ownership near 82.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L3R and the Canadian postal-region benchmark.
Owner households
82.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
40.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
One-person households
17.1%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L3R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L3R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $93,000 | $85,788 | 8.4% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 82.9% | 66.5% | 16.4 percentage points above |
| One-person households | 17.1% | 29.4% | 12.3 percentage points below |
| Families with children | 40.7% | 34.0% | 6.7 percentage points above |
| Bachelor's degree or higher | 37.0% | 26.5% | 10.5 percentage points above |
| Immigrant population | 63.4% | 22.9% | 40.5 percentage points above |
| Worked from home | 40.1% | 23.8% | 16.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 1,674 local facility records with L3R. Recreation is the largest represented category with 1,592 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education65
Health care10
Culture and art7
Recreation1,592
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 41,644 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
32,208YouTube estimate · 62.5%
41,644Facebook estimate · 80.8%
25,749Instagram estimate · 50.0%
12,976TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest L3R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 63.4%40.5 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 82.9%16.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Worked from home: 40.1%16.3 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Markham postal regions
These regions share the Markham postal community and are ordered by population similarity to L3R.
L3R audience questions
Using this postal-region profile
How large is the audience in L3R?
L3R represents 62,060 residents and 21,095 households in Markham. The average household size is 2.9 people.
What demographic characteristics stand out in L3R?
Immigrant population is 63.4%, 40.5 percentage points above the Canadian postal-region benchmark; Owner households is 82.9%, 16.4 percentage points above the Canadian postal-region benchmark; Worked from home is 40.1%, 16.3 percentage points above the Canadian postal-region benchmark.
How does L3R compare with another postal region?
L3S is one useful Markham postal-region comparison because its population is similar to L3R. It has 14.0% higher median income · 4.1 years younger on average.
How can I find other regions that match the L3R audience?
To find regions with a profile similar to L3R, begin with home ownership near 82.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L3R?
Import postal codes to measure customer concentration in L3R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.