Immigrant population
63.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L3S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Markham.
AudienceScoutL3S · MarkhamLoading the L3S boundary…
Selected postal region
Market profile
A market of 55,403 people
Size the opportunity, understand its household composition, and identify the local patterns that make L3S different from the typical Canadian postal region.
Population55,403
Households14,975
Median income$106,000
Average age40.7
L3S market summary
What distinguishes this postal-region audience
L3S represents 55,403 residents and 14,975 households in Markham. Its average household contains 3.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 63.3%, or 40.4 percentage points above the benchmark. Average household size is 3.7 people, 52.3% above the benchmark.
For campaign planning, these patterns give L3S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Markham.
Audience matching
Find more regions that resemble L3S
To find regions with a profile similar to L3S, begin with home ownership near 83.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L3S and the Canadian postal-region benchmark.
Average household size
3.7 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
One-person households
8.4%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Owner households
83.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How L3S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L3S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $106,000 | $85,788 | 23.6% above |
| Average household size | 3.7 people | 2.4 people | 52.3% above |
| Owner households | 83.2% | 66.5% | 16.7 percentage points above |
| One-person households | 8.4% | 29.4% | 21.0 percentage points below |
| Families with children | 47.0% | 34.0% | 13.0 percentage points above |
| Bachelor's degree or higher | 27.9% | 26.5% | 1.4 percentage points above |
| Immigrant population | 63.3% | 22.9% | 40.4 percentage points above |
| Worked from home | 26.6% | 23.8% | 2.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 928 local facility records with L3S. Recreation is the largest represented category with 910 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care0
Culture and art1
Recreation910
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 36,335 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
28,954YouTube estimate · 65.0%
36,335Facebook estimate · 81.6%
23,495Instagram estimate · 52.7%
12,365TikTok estimate · 27.8%
Practical campaign implications
Turn the strongest L3S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 63.3%40.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.7 people52.3% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- One-person households: 8.4%21.0 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Markham postal regions
These regions share the Markham postal community and are ordered by population similarity to L3S.
L3S audience questions
Using this postal-region profile
How large is the audience in L3S?
L3S represents 55,403 residents and 14,975 households in Markham. The average household size is 3.7 people.
What demographic characteristics stand out in L3S?
Immigrant population is 63.3%, 40.4 percentage points above the Canadian postal-region benchmark; Average household size is 3.7 people, 52.3% above the Canadian postal-region benchmark; One-person households is 8.4%, 21.0 percentage points below the Canadian postal-region benchmark.
How does L3S compare with another postal region?
L6C is one useful Markham postal-region comparison because its population is similar to L3S. It has 11.3% higher median income · 0.9 years younger on average.
How can I find other regions that match the L3S audience?
To find regions with a profile similar to L3S, begin with home ownership near 83.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L3S?
Import postal codes to measure customer concentration in L3S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.