Immigrant population
42.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L5K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mississauga.
AudienceScoutL5K · MississaugaLoading the L5K boundary…
Selected postal region
Market profile
A market of 13,363 people
Size the opportunity, understand its household composition, and identify the local patterns that make L5K different from the typical Canadian postal region.
Population13,363
Households4,585
Median income$102,000
Average age41.9
L5K market summary
What distinguishes this postal-region audience
L5K represents 13,363 residents and 4,585 households in Mississauga. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 42.6%, or 19.7 percentage points above the benchmark. Families with children is 47.2%, 13.2 percentage points above the benchmark.
For campaign planning, these patterns give L5K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mississauga.
Audience matching
Find more regions that resemble L5K
To find regions with a profile similar to L5K, begin with families with children near 47.2% and university education near 38.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L5K and the Canadian postal-region benchmark.
Families with children
47.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Bachelor's degree or higher
38.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
One-person households
19.0%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L5K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L5K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $102,000 | $85,788 | 18.9% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 65.1% | 66.5% | 1.4 percentage points below |
| One-person households | 19.0% | 29.4% | 10.4 percentage points below |
| Families with children | 47.2% | 34.0% | 13.2 percentage points above |
| Bachelor's degree or higher | 38.0% | 26.5% | 11.5 percentage points above |
| Immigrant population | 42.6% | 22.9% | 19.7 percentage points above |
| Worked from home | 33.2% | 23.8% | 9.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 155 local facility records with L5K. Recreation is the largest represented category with 142 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care3
Culture and art2
Recreation142
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,653 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,815YouTube estimate · 64.0%
8,653Facebook estimate · 81.3%
5,495Instagram estimate · 51.6%
2,839TikTok estimate · 26.7%
Practical campaign implications
Turn the strongest L5K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 42.6%19.7 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 47.2%13.2 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Bachelor's degree or higher: 38.0%11.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Mississauga postal regions
These regions share the Mississauga postal community and are ordered by population similarity to L5K.
L5K audience questions
Using this postal-region profile
How large is the audience in L5K?
L5K represents 13,363 residents and 4,585 households in Mississauga. The average household size is 2.9 people.
What demographic characteristics stand out in L5K?
Immigrant population is 42.6%, 19.7 percentage points above the Canadian postal-region benchmark; Families with children is 47.2%, 13.2 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 38.0%, 11.5 percentage points above the Canadian postal-region benchmark.
How does L5K compare with another postal region?
L5E is one useful Mississauga postal-region comparison because its population is similar to L5K. It has 3.9% lower median income · 2.1 years older on average.
How can I find other regions that match the L5K audience?
To find regions with a profile similar to L5K, begin with families with children near 47.2% and university education near 38.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L5K?
Import postal codes to measure customer concentration in L5K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.