Median household income
$133,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L6A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Maple.
AudienceScoutL6A · MapleLoading the L6A boundary…
Selected postal region
Market profile
A market of 89,287 people
Size the opportunity, understand its household composition, and identify the local patterns that make L6A different from the typical Canadian postal region.
Population89,287
Households26,520
Median income$133,000
Average age38.7
L6A market summary
What distinguishes this postal-region audience
L6A represents 89,287 residents and 26,520 households in Maple. Its average household contains 3.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $133,000, or 55.0% above the benchmark. Immigrant population is 48.2%, 25.3 percentage points above the benchmark.
For campaign planning, these patterns give L6A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Maple.
Audience matching
Find more regions that resemble L6A
To find regions with a profile similar to L6A, begin with household income near $133,000 and families with children near 55.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L6A and the Canadian postal-region benchmark.
Immigrant population
48.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Families with children
55.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Owner households
86.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How L6A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L6A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $133,000 | $85,788 | 55.0% above |
| Average household size | 3.4 people | 2.4 people | 39.9% above |
| Owner households | 86.8% | 66.5% | 20.3 percentage points above |
| One-person households | 10.8% | 29.4% | 18.6 percentage points below |
| Families with children | 55.7% | 34.0% | 21.7 percentage points above |
| Bachelor's degree or higher | 37.0% | 26.5% | 10.5 percentage points above |
| Immigrant population | 48.2% | 22.9% | 25.3 percentage points above |
| Worked from home | 34.8% | 23.8% | 11.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 68 local facility records with L6A. Recreation is the largest represented category with 31 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education30
Health care6
Culture and art1
Recreation31
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 56,672 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
45,307YouTube estimate · 65.3%
56,672Facebook estimate · 81.7%
36,744Instagram estimate · 53.0%
19,280TikTok estimate · 27.8%
Practical campaign implications
Turn the strongest L6A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $133,00055.0% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Immigrant population: 48.2%25.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 55.7%21.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Maple with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L6A audience questions
Using this postal-region profile
How large is the audience in L6A?
L6A represents 89,287 residents and 26,520 households in Maple. The average household size is 3.4 people.
What demographic characteristics stand out in L6A?
Median household income is $133,000, 55.0% above the Canadian postal-region benchmark; Immigrant population is 48.2%, 25.3 percentage points above the Canadian postal-region benchmark; Families with children is 55.7%, 21.7 percentage points above the Canadian postal-region benchmark.
How does L6A compare with another postal region?
L6P is one useful Ontario market comparison because its population is similar to L6A. It has 0.8% higher median income · 1.4 years younger on average.
How can I find other regions that match the L6A audience?
To find regions with a profile similar to L6A, begin with household income near $133,000 and families with children near 55.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L6A?
Import postal codes to measure customer concentration in L6A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.