Median household income
$132,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L7G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Georgetown.
AudienceScoutL7G · GeorgetownLoading the L7G boundary…
Selected postal region
Market profile
A market of 48,051 people
Size the opportunity, understand its household composition, and identify the local patterns that make L7G different from the typical Canadian postal region.
Population48,051
Households16,560
Median income$132,000
Average age40.6
L7G market summary
What distinguishes this postal-region audience
L7G represents 48,051 residents and 16,560 households in Georgetown. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $132,000, or 53.9% above the benchmark. Owner households is 86.1%, 19.6 percentage points above the benchmark.
For campaign planning, these patterns give L7G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Georgetown.
Audience matching
Find more regions that resemble L7G
To find regions with a profile similar to L7G, begin with household income near $132,000 and home ownership near 86.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L7G and the Canadian postal-region benchmark.
Owner households
86.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Single-detached homes
71.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Families with children
49.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How L7G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L7G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $132,000 | $85,788 | 53.9% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 86.1% | 66.5% | 19.6 percentage points above |
| One-person households | 17.5% | 29.4% | 11.9 percentage points below |
| Families with children | 49.2% | 34.0% | 15.2 percentage points above |
| Bachelor's degree or higher | 28.3% | 26.5% | 1.8 percentage points above |
| Immigrant population | 20.5% | 22.9% | 2.4 percentage points below |
| Worked from home | 31.2% | 23.8% | 7.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 270 local facility records with L7G. Recreation is the largest represented category with 238 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care8
Culture and art4
Recreation238
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 30,875 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,298YouTube estimate · 64.0%
30,875Facebook estimate · 81.3%
19,545Instagram estimate · 51.4%
10,015TikTok estimate · 26.4%
Practical campaign implications
Turn the strongest L7G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $132,00053.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 86.1%19.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 71.3%18.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Georgetown with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L7G audience questions
Using this postal-region profile
How large is the audience in L7G?
L7G represents 48,051 residents and 16,560 households in Georgetown. The average household size is 2.9 people.
What demographic characteristics stand out in L7G?
Median household income is $132,000, 53.9% above the Canadian postal-region benchmark; Owner households is 86.1%, 19.6 percentage points above the Canadian postal-region benchmark; Single-detached homes is 71.3%, 18.7 percentage points above the Canadian postal-region benchmark.
How does L7G compare with another postal region?
L7M is one useful Ontario market comparison because its population is similar to L7G. It has 0.8% lower median income · 0.1 years older on average.
How can I find other regions that match the L7G audience?
To find regions with a profile similar to L7G, begin with household income near $132,000 and home ownership near 86.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L7G?
Import postal codes to measure customer concentration in L7G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.