Single-detached homes
66.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L3V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Orillia.
AudienceScoutL3V · OrilliaLoading the L3V boundary…
Selected postal region
Market profile
A market of 48,651 people
Size the opportunity, understand its household composition, and identify the local patterns that make L3V different from the typical Canadian postal region.
Population48,651
Households20,345
Median income$77,500
Average age45.6
L3V market summary
What distinguishes this postal-region audience
L3V represents 48,651 residents and 20,345 households in Orillia. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 66.5%, or 13.9 percentage points above the benchmark. Immigrant population is 9.0%, 13.9 percentage points below the benchmark.
For campaign planning, these patterns give L3V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Orillia.
Audience matching
Find more regions that resemble L3V
To find regions with a profile similar to L3V, begin with university education near 17.2% and age 65+ share near 25.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L3V and the Canadian postal-region benchmark.
Immigrant population
9.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
17.2%Use direct, practical language that demonstrates the everyday value of the offer.
Population age 65+
25.2%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How L3V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L3V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,500 | $85,788 | 9.7% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 69.5% | 66.5% | 3.0 percentage points above |
| One-person households | 29.2% | 29.4% | 0.2 percentage points below |
| Families with children | 30.3% | 34.0% | 3.7 percentage points below |
| Bachelor's degree or higher | 17.2% | 26.5% | 9.3 percentage points below |
| Immigrant population | 9.0% | 22.9% | 13.9 percentage points below |
| Worked from home | 17.7% | 23.8% | 6.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 75 local facility records with L3V. Recreation is the largest represented category with 29 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care22
Culture and art6
Recreation29
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 32,417 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,869YouTube estimate · 61.9%
32,417Facebook estimate · 80.6%
19,720Instagram estimate · 49.0%
9,669TikTok estimate · 24.1%
Practical campaign implications
Turn the strongest L3V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 66.5%13.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 9.0%13.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 17.2%9.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Orillia with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L3V audience questions
Using this postal-region profile
How large is the audience in L3V?
L3V represents 48,651 residents and 20,345 households in Orillia. The average household size is 2.3 people.
What demographic characteristics stand out in L3V?
Single-detached homes is 66.5%, 13.9 percentage points above the Canadian postal-region benchmark; Immigrant population is 9.0%, 13.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 17.2%, 9.3 percentage points below the Canadian postal-region benchmark.
How does L3V compare with another postal region?
L9W is one useful Ontario market comparison because its population is similar to L3V. It has 41.9% higher median income · 5.2 years younger on average.
How can I find other regions that match the L3V audience?
To find regions with a profile similar to L3V, begin with university education near 17.2% and age 65+ share near 25.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L3V?
Import postal codes to measure customer concentration in L3V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.