Median household income
$131,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L7M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Burlington.
AudienceScoutL7M · BurlingtonLoading the L7M boundary…
Selected postal region
Market profile
A market of 48,498 people
Size the opportunity, understand its household composition, and identify the local patterns that make L7M different from the typical Canadian postal region.
Population48,498
Households16,930
Median income$131,000
Average age40.7
L7M market summary
What distinguishes this postal-region audience
L7M represents 48,498 residents and 16,930 households in Burlington. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $131,000, or 52.7% above the benchmark. Owner households is 89.6%, 23.1 percentage points above the benchmark.
For campaign planning, these patterns give L7M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Burlington.
Audience matching
Find more regions that resemble L7M
To find regions with a profile similar to L7M, begin with household income near $131,000 and home ownership near 89.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L7M and the Canadian postal-region benchmark.
Owner households
89.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
39.7%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Families with children
49.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How L7M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L7M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $131,000 | $85,788 | 52.7% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 89.6% | 66.5% | 23.1 percentage points above |
| One-person households | 17.6% | 29.4% | 11.8 percentage points below |
| Families with children | 49.7% | 34.0% | 15.7 percentage points above |
| Bachelor's degree or higher | 40.1% | 26.5% | 13.6 percentage points above |
| Immigrant population | 28.5% | 22.9% | 5.6 percentage points above |
| Worked from home | 39.7% | 23.8% | 15.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 93 local facility records with L7M. Recreation is the largest represented category with 74 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care4
Culture and art2
Recreation74
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 30,864 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,324YouTube estimate · 64.1%
30,864Facebook estimate · 81.4%
19,475Instagram estimate · 51.4%
9,811TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest L7M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $131,00052.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 89.6%23.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Worked from home: 39.7%15.9 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Burlington postal regions
These regions share the Burlington postal community and are ordered by population similarity to L7M.
L7M audience questions
Using this postal-region profile
How large is the audience in L7M?
L7M represents 48,498 residents and 16,930 households in Burlington. The average household size is 2.8 people.
What demographic characteristics stand out in L7M?
Median household income is $131,000, 52.7% above the Canadian postal-region benchmark; Owner households is 89.6%, 23.1 percentage points above the Canadian postal-region benchmark; Worked from home is 39.7%, 15.9 percentage points above the Canadian postal-region benchmark.
How does L7M compare with another postal region?
L7L is one useful Burlington postal-region comparison because its population is similar to L7M. It has 6.9% lower median income · 0.8 years older on average.
How can I find other regions that match the L7M audience?
To find regions with a profile similar to L7M, begin with household income near $131,000 and home ownership near 89.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L7M?
Import postal codes to measure customer concentration in L7M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.