Single-detached homes
65.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L9A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hamilton.
AudienceScoutL9A · HamiltonLoading the L9A boundary…
Selected postal region
Market profile
A market of 25,899 people
Size the opportunity, understand its household composition, and identify the local patterns that make L9A different from the typical Canadian postal region.
Population25,899
Households10,120
Median income$81,000
Average age41.6
L9A market summary
What distinguishes this postal-region audience
L9A represents 25,899 residents and 10,120 households in Hamilton. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 65.5%, or 12.9 percentage points above the benchmark. Bachelor's degree or higher is 19.0%, 7.5 percentage points below the benchmark.
For campaign planning, these patterns give L9A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hamilton.
Audience matching
Find more regions that resemble L9A
To find regions with a profile similar to L9A, begin with university education near 19.0% and families with children near 38.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L9A and the Canadian postal-region benchmark.
Bachelor's degree or higher
19.0%Use direct, practical language that demonstrates the everyday value of the offer.
Immigrant population
28.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Families with children
38.9%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How L9A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L9A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $81,000 | $85,788 | 5.6% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 66.5% | 66.5% | 0.0 percentage points above |
| One-person households | 27.3% | 29.4% | 2.1 percentage points below |
| Families with children | 38.9% | 34.0% | 4.9 percentage points above |
| Bachelor's degree or higher | 19.0% | 26.5% | 7.5 percentage points below |
| Immigrant population | 28.7% | 22.9% | 5.8 percentage points above |
| Worked from home | 19.0% | 23.8% | 4.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 142 local facility records with L9A. Recreation is the largest represented category with 126 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care2
Culture and art1
Recreation126
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,994 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,504YouTube estimate · 64.8%
16,994Facebook estimate · 81.6%
10,882Instagram estimate · 52.2%
5,594TikTok estimate · 26.9%
Practical campaign implications
Turn the strongest L9A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 65.5%12.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 19.0%7.5 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Immigrant population: 28.7%5.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Hamilton postal regions
These regions share the Hamilton postal community and are ordered by population similarity to L9A.
L9A audience questions
Using this postal-region profile
How large is the audience in L9A?
L9A represents 25,899 residents and 10,120 households in Hamilton. The average household size is 2.5 people.
What demographic characteristics stand out in L9A?
Single-detached homes is 65.5%, 12.9 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 19.0%, 7.5 percentage points below the Canadian postal-region benchmark; Immigrant population is 28.7%, 5.8 percentage points above the Canadian postal-region benchmark.
How does L9A compare with another postal region?
L8W is one useful Hamilton postal-region comparison because its population is similar to L9A. It has 24.7% higher median income · 2.1 years younger on average.
How can I find other regions that match the L9A audience?
To find regions with a profile similar to L9A, begin with university education near 19.0% and families with children near 38.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L9A?
Import postal codes to measure customer concentration in L9A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.