Families with children
51.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Ontario postal region
L8W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hamilton.
AudienceScoutL8W · HamiltonLoading the L8W boundary…
Selected postal region
Market profile
A market of 26,077 people
Size the opportunity, understand its household composition, and identify the local patterns that make L8W different from the typical Canadian postal region.
Population26,077
Households8,495
Median income$101,000
Average age39.5
L8W market summary
What distinguishes this postal-region audience
L8W represents 26,077 residents and 8,495 households in Hamilton. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is families with children: 51.2%, or 17.2 percentage points above the benchmark. One-person households is 14.9%, 14.5 percentage points below the benchmark.
For campaign planning, these patterns give L8W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hamilton.
Audience matching
Find more regions that resemble L8W
To find regions with a profile similar to L8W, begin with families with children near 51.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L8W and the Canadian postal-region benchmark.
One-person households
14.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Average household size
3.0 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Immigrant population
33.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How L8W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L8W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $101,000 | $85,788 | 17.7% above |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 76.1% | 66.5% | 9.6 percentage points above |
| One-person households | 14.9% | 29.4% | 14.5 percentage points below |
| Families with children | 51.2% | 34.0% | 17.2 percentage points above |
| Bachelor's degree or higher | 20.3% | 26.5% | 6.2 percentage points below |
| Immigrant population | 33.3% | 22.9% | 10.4 percentage points above |
| Worked from home | 19.1% | 23.8% | 4.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 155 local facility records with L8W. Recreation is the largest represented category with 144 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care1
Culture and art0
Recreation144
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,636 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,304YouTube estimate · 65.3%
16,636Facebook estimate · 81.7%
10,803Instagram estimate · 53.0%
5,693TikTok estimate · 28.0%
Practical campaign implications
Turn the strongest L8W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Families with children: 51.2%17.2 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- One-person households: 14.9%14.5 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
- Average household size: 3.0 people23.5% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Related market context
Compare other Hamilton postal regions
These regions share the Hamilton postal community and are ordered by population similarity to L8W.
L8W audience questions
Using this postal-region profile
How large is the audience in L8W?
L8W represents 26,077 residents and 8,495 households in Hamilton. The average household size is 3.0 people.
What demographic characteristics stand out in L8W?
Families with children is 51.2%, 17.2 percentage points above the Canadian postal-region benchmark; One-person households is 14.9%, 14.5 percentage points below the Canadian postal-region benchmark; Average household size is 3.0 people, 23.5% above the Canadian postal-region benchmark.
How does L8W compare with another postal region?
L8H is one useful Hamilton postal-region comparison because its population is similar to L8W. It has 30.7% lower median income · 1.2 years older on average.
How can I find other regions that match the L8W audience?
To find regions with a profile similar to L8W, begin with families with children near 51.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L8W?
Import postal codes to measure customer concentration in L8W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.