Owner households
80.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Ontario postal region
L9B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hamilton.
AudienceScoutL9B · HamiltonLoading the L9B boundary…
Selected postal region
Market profile
A market of 25,025 people
Size the opportunity, understand its household composition, and identify the local patterns that make L9B different from the typical Canadian postal region.
Population25,025
Households8,340
Median income$105,000
Average age42.4
L9B market summary
What distinguishes this postal-region audience
L9B represents 25,025 residents and 8,340 households in Hamilton. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 80.6%, or 14.1 percentage points above the benchmark. Families with children is 47.5%, 13.5 percentage points above the benchmark.
For campaign planning, these patterns give L9B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hamilton.
Audience matching
Find more regions that resemble L9B
To find regions with a profile similar to L9B, begin with home ownership near 80.6% and families with children near 47.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L9B and the Canadian postal-region benchmark.
Families with children
47.5%Test family-oriented services, household value, education, recreation, and parent-focused creative.
One-person households
17.8%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Median household income
$105,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How L9B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L9B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $105,000 | $85,788 | 22.4% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 80.6% | 66.5% | 14.1 percentage points above |
| One-person households | 17.8% | 29.4% | 11.6 percentage points below |
| Families with children | 47.5% | 34.0% | 13.5 percentage points above |
| Bachelor's degree or higher | 24.9% | 26.5% | 1.6 percentage points below |
| Immigrant population | 30.7% | 22.9% | 7.8 percentage points above |
| Worked from home | 24.4% | 23.8% | 0.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 167 local facility records with L9B. Recreation is the largest represented category with 153 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care7
Culture and art2
Recreation153
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,163 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,658YouTube estimate · 63.5%
16,163Facebook estimate · 81.1%
10,193Instagram estimate · 51.1%
5,249TikTok estimate · 26.3%
Practical campaign implications
Turn the strongest L9B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 80.6%14.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 47.5%13.5 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- One-person households: 17.8%11.6 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Hamilton postal regions
These regions share the Hamilton postal community and are ordered by population similarity to L9B.
L9B audience questions
Using this postal-region profile
How large is the audience in L9B?
L9B represents 25,025 residents and 8,340 households in Hamilton. The average household size is 2.9 people.
What demographic characteristics stand out in L9B?
Owner households is 80.6%, 14.1 percentage points above the Canadian postal-region benchmark; Families with children is 47.5%, 13.5 percentage points above the Canadian postal-region benchmark; One-person households is 17.8%, 11.6 percentage points below the Canadian postal-region benchmark.
How does L9B compare with another postal region?
L8P is one useful Hamilton postal-region comparison because its population is similar to L9B. It has 44.8% lower median income · 0.2 years younger on average.
How can I find other regions that match the L9B audience?
To find regions with a profile similar to L9B, begin with home ownership near 80.6% and families with children near 47.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L9B?
Import postal codes to measure customer concentration in L9B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.