Single-detached homes
66.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L9H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Dundas.
AudienceScoutL9H · DundasLoading the L9H boundary…
Selected postal region
Market profile
A market of 31,221 people
Size the opportunity, understand its household composition, and identify the local patterns that make L9H different from the typical Canadian postal region.
Population31,221
Households12,510
Median income$106,000
Average age46.7
L9H market summary
What distinguishes this postal-region audience
L9H represents 31,221 residents and 12,510 households in Dundas. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 66.8%, or 14.2 percentage points above the benchmark. Owner households is 78.5%, 12.0 percentage points above the benchmark.
For campaign planning, these patterns give L9H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Dundas.
Audience matching
Find more regions that resemble L9H
To find regions with a profile similar to L9H, begin with home ownership near 78.5% and household income near $106,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L9H and the Canadian postal-region benchmark.
Owner households
78.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$106,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Bachelor's degree or higher
37.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How L9H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L9H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $106,000 | $85,788 | 23.6% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 78.5% | 66.5% | 12.0 percentage points above |
| One-person households | 25.6% | 29.4% | 3.8 percentage points below |
| Families with children | 36.8% | 34.0% | 2.8 percentage points above |
| Bachelor's degree or higher | 37.6% | 26.5% | 11.1 percentage points above |
| Immigrant population | 18.2% | 22.9% | 4.7 percentage points below |
| Worked from home | 32.6% | 23.8% | 8.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 649 local facility records with L9H. Recreation is the largest represented category with 618 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care12
Culture and art6
Recreation618
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,851 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,806YouTube estimate · 60.9%
20,851Facebook estimate · 80.3%
12,520Instagram estimate · 48.2%
6,138TikTok estimate · 23.6%
Practical campaign implications
Turn the strongest L9H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 66.8%14.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 78.5%12.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $106,00023.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Dundas with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L9H audience questions
Using this postal-region profile
How large is the audience in L9H?
L9H represents 31,221 residents and 12,510 households in Dundas. The average household size is 2.4 people.
What demographic characteristics stand out in L9H?
Single-detached homes is 66.8%, 14.2 percentage points above the Canadian postal-region benchmark; Owner households is 78.5%, 12.0 percentage points above the Canadian postal-region benchmark; Median household income is $106,000, 23.6% above the Canadian postal-region benchmark.
How does L9H compare with another postal region?
L2N is one useful Ontario market comparison because its population is similar to L9H. It has 25.9% lower median income · 2.3 years older on average.
How can I find other regions that match the L9H audience?
To find regions with a profile similar to L9H, begin with home ownership near 78.5% and household income near $106,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L9H?
Import postal codes to measure customer concentration in L9H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.