Population age 65+
31.6%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Ontario postal region
L2N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Catharines.
AudienceScoutL2N · St. CatharinesLoading the L2N boundary…
Selected postal region
Market profile
A market of 30,719 people
Size the opportunity, understand its household composition, and identify the local patterns that make L2N different from the typical Canadian postal region.
Population30,719
Households13,245
Median income$78,500
Average age49.0
L2N market summary
What distinguishes this postal-region audience
L2N represents 30,719 residents and 13,245 households in St. Catharines. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is age 65+ share: 31.6%, or 12.6 percentage points above the benchmark. Owner households is 73.1%, 6.6 percentage points above the benchmark.
For campaign planning, these patterns give L2N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Catharines.
Audience matching
Find more regions that resemble L2N
To find regions with a profile similar to L2N, begin with age 65+ share near 31.6% and home ownership near 73.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L2N and the Canadian postal-region benchmark.
Owner households
73.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Population age 30–44
15.2%Balance working-age household creative with the older or younger segments that are more prominent locally.
Average household size
2.2 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Detailed comparison
How L2N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L2N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,500 | $85,788 | 8.5% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 73.1% | 66.5% | 6.6 percentage points above |
| One-person households | 32.4% | 29.4% | 3.0 percentage points above |
| Families with children | 30.9% | 34.0% | 3.1 percentage points below |
| Bachelor's degree or higher | 23.6% | 26.5% | 2.9 percentage points below |
| Immigrant population | 20.4% | 22.9% | 2.5 percentage points below |
| Worked from home | 22.5% | 23.8% | 1.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 128 local facility records with L2N. Recreation is the largest represented category with 97 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care11
Culture and art1
Recreation97
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,803 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,618YouTube estimate · 60.1%
20,803Facebook estimate · 80.1%
12,271Instagram estimate · 47.2%
5,853TikTok estimate · 22.5%
Practical campaign implications
Turn the strongest L2N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Population age 65+: 31.6%12.6 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- Owner households: 73.1%6.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Population age 30–44: 15.2%4.9 percentage points below the Canadian benchmark
Balance working-age household creative with the older or younger segments that are more prominent locally.
Related market context
Compare other St. Catharines postal regions
These regions share the St. Catharines postal community and are ordered by population similarity to L2N.
L2N audience questions
Using this postal-region profile
How large is the audience in L2N?
L2N represents 30,719 residents and 13,245 households in St. Catharines. The average household size is 2.2 people.
What demographic characteristics stand out in L2N?
Population age 65+ is 31.6%, 12.6 percentage points above the Canadian postal-region benchmark; Owner households is 73.1%, 6.6 percentage points above the Canadian postal-region benchmark; Population age 30–44 is 15.2%, 4.9 percentage points below the Canadian postal-region benchmark.
How does L2N compare with another postal region?
L2M is one useful St. Catharines postal-region comparison because its population is similar to L2N. It has 8.3% lower median income · 4.1 years younger on average.
How can I find other regions that match the L2N audience?
To find regions with a profile similar to L2N, begin with age 65+ share near 31.6% and home ownership near 73.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L2N?
Import postal codes to measure customer concentration in L2N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.