Bachelor's degree or higher
12.7%Use direct, practical language that demonstrates the everyday value of the offer.
Ontario postal region
L1H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Oshawa.
AudienceScoutL1H · OshawaLoading the L1H boundary…
Selected postal region
Market profile
A market of 32,298 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1H different from the typical Canadian postal region.
Population32,298
Households13,685
Median income$73,500
Average age42.0
L1H market summary
What distinguishes this postal-region audience
L1H represents 32,298 residents and 13,685 households in Oshawa. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 12.7%, or 13.8 percentage points below the benchmark. Owner households is 58.8%, 7.7 percentage points below the benchmark.
For campaign planning, these patterns give L1H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Oshawa.
Audience matching
Find more regions that resemble L1H
To find regions with a profile similar to L1H, begin with university education near 12.7% and home ownership near 58.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1H and the Canadian postal-region benchmark.
Owner households
58.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$73,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Immigrant population
17.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How L1H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $73,500 | $85,788 | 14.3% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 58.8% | 66.5% | 7.7 percentage points below |
| One-person households | 32.1% | 29.4% | 2.8 percentage points above |
| Families with children | 31.4% | 34.0% | 2.6 percentage points below |
| Bachelor's degree or higher | 12.7% | 26.5% | 13.8 percentage points below |
| Immigrant population | 17.1% | 22.9% | 5.8 percentage points below |
| Worked from home | 19.4% | 23.8% | 4.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 67 local facility records with L1H. Recreation is the largest represented category with 38 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care5
Culture and art6
Recreation38
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,338 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,882YouTube estimate · 64.5%
21,338Facebook estimate · 81.5%
13,542Instagram estimate · 51.7%
6,859TikTok estimate · 26.2%
Practical campaign implications
Turn the strongest L1H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 12.7%13.8 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Owner households: 58.8%7.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $73,50014.3% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Oshawa postal regions
These regions share the Oshawa postal community and are ordered by population similarity to L1H.
L1H audience questions
Using this postal-region profile
How large is the audience in L1H?
L1H represents 32,298 residents and 13,685 households in Oshawa. The average household size is 2.3 people.
What demographic characteristics stand out in L1H?
Bachelor's degree or higher is 12.7%, 13.8 percentage points below the Canadian postal-region benchmark; Owner households is 58.8%, 7.7 percentage points below the Canadian postal-region benchmark; Median household income is $73,500, 14.3% below the Canadian postal-region benchmark.
How does L1H compare with another postal region?
L1J is one useful Oshawa postal-region comparison because its population is similar to L1H. It has 6.1% higher median income · 0.7 years younger on average.
How can I find other regions that match the L1H audience?
To find regions with a profile similar to L1H, begin with university education near 12.7% and home ownership near 58.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1H?
Import postal codes to measure customer concentration in L1H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.