Immigrant population
49.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M3K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Downsview East.
AudienceScoutM3K · Downsview EastLoading the M3K boundary…
Selected postal region
Market profile
A market of 7,865 people
Size the opportunity, understand its household composition, and identify the local patterns that make M3K different from the typical Canadian postal region.
Population7,865
Households2,945
Median income$88,000
Average age40.3
M3K market summary
What distinguishes this postal-region audience
M3K represents 7,865 residents and 2,945 households in Downsview East. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 49.3%, or 26.4 percentage points above the benchmark. One-person households is 21.9%, 7.5 percentage points below the benchmark.
For campaign planning, these patterns give M3K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Downsview East.
Audience matching
Find more regions that resemble M3K
To find regions with a profile similar to M3K, begin with home ownership near 59.2% and families with children near 40.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M3K and the Canadian postal-region benchmark.
One-person households
21.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Owner households
59.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Families with children
40.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How M3K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M3K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $88,000 | $85,788 | 2.6% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 59.2% | 66.5% | 7.3 percentage points below |
| One-person households | 21.9% | 29.4% | 7.5 percentage points below |
| Families with children | 40.2% | 34.0% | 6.2 percentage points above |
| Bachelor's degree or higher | 29.7% | 26.5% | 3.2 percentage points above |
| Immigrant population | 49.3% | 22.9% | 26.4 percentage points above |
| Worked from home | 25.6% | 23.8% | 1.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with M3K. Recreation is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care1
Culture and art1
Recreation14
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,250 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,258YouTube estimate · 66.7%
5,250Facebook estimate · 82.2%
3,448Instagram estimate · 54.0%
1,792TikTok estimate · 28.1%
Practical campaign implications
Turn the strongest M3K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 49.3%26.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- One-person households: 21.9%7.5 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
- Owner households: 59.2%7.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Downsview East with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
M3K audience questions
Using this postal-region profile
How large is the audience in M3K?
M3K represents 7,865 residents and 2,945 households in Downsview East. The average household size is 2.7 people.
What demographic characteristics stand out in M3K?
Immigrant population is 49.3%, 26.4 percentage points above the Canadian postal-region benchmark; One-person households is 21.9%, 7.5 percentage points below the Canadian postal-region benchmark; Owner households is 59.2%, 7.3 percentage points below the Canadian postal-region benchmark.
How does M3K compare with another postal region?
M2P is one useful Ontario market comparison because its population is similar to M3K. It has 36.4% higher median income · 4.0 years older on average.
How can I find other regions that match the M3K audience?
To find regions with a profile similar to M3K, begin with home ownership near 59.2% and families with children near 40.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M3K?
Import postal codes to measure customer concentration in M3K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.