Bachelor's degree or higher
58.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Ontario postal region
M2P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM2P · North YorkLoading the M2P boundary…
Selected postal region
Market profile
A market of 7,546 people
Size the opportunity, understand its household composition, and identify the local patterns that make M2P different from the typical Canadian postal region.
Population7,546
Households2,985
Median income$120,000
Average age44.3
M2P market summary
What distinguishes this postal-region audience
M2P represents 7,546 residents and 2,985 households in North York. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 58.3%, or 31.8 percentage points above the benchmark. Immigrant population is 46.8%, 23.9 percentage points above the benchmark.
For campaign planning, these patterns give M2P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M2P
To find regions with a profile similar to M2P, begin with university education near 58.3% and household income near $120,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M2P and the Canadian postal-region benchmark.
Immigrant population
46.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Worked from home
47.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Median household income
$120,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How M2P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M2P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $120,000 | $85,788 | 39.9% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 69.0% | 66.5% | 2.5 percentage points above |
| One-person households | 25.8% | 29.4% | 3.6 percentage points below |
| Families with children | 41.2% | 34.0% | 7.2 percentage points above |
| Bachelor's degree or higher | 58.3% | 26.5% | 31.8 percentage points above |
| Immigrant population | 46.8% | 22.9% | 23.9 percentage points above |
| Worked from home | 47.0% | 23.8% | 23.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 35 local facility records with M2P. Recreation is the largest represented category with 32 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care1
Culture and art0
Recreation32
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,007 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,853YouTube estimate · 62.0%
5,007Facebook estimate · 80.6%
3,078Instagram estimate · 49.6%
1,550TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest M2P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 58.3%31.8 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 46.8%23.9 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Worked from home: 47.0%23.2 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M2P.
M2P audience questions
Using this postal-region profile
How large is the audience in M2P?
M2P represents 7,546 residents and 2,985 households in North York. The average household size is 2.5 people.
What demographic characteristics stand out in M2P?
Bachelor's degree or higher is 58.3%, 31.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 46.8%, 23.9 percentage points above the Canadian postal-region benchmark; Worked from home is 47.0%, 23.2 percentage points above the Canadian postal-region benchmark.
How does M2P compare with another postal region?
M2L is one useful North York postal-region comparison because its population is similar to M2P. It has 10.8% higher median income · 0.3 years younger on average.
How can I find other regions that match the M2P audience?
To find regions with a profile similar to M2P, begin with university education near 58.3% and household income near $120,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M2P?
Import postal codes to measure customer concentration in M2P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.