Single-detached homes
14.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M9L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM9L · North YorkLoading the M9L boundary…
Selected postal region
Market profile
A market of 11,737 people
Size the opportunity, understand its household composition, and identify the local patterns that make M9L different from the typical Canadian postal region.
Population11,737
Households3,775
Median income$81,000
Average age42.3
M9L market summary
What distinguishes this postal-region audience
M9L represents 11,737 residents and 3,775 households in North York. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 14.0%, or 38.6 percentage points below the benchmark. Immigrant population is 55.3%, 32.4 percentage points above the benchmark.
For campaign planning, these patterns give M9L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M9L
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around M9L.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M9L and the Canadian postal-region benchmark.
Immigrant population
55.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Average household size
3.1 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
One-person households
18.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How M9L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M9L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $81,000 | $85,788 | 5.6% below |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 74.5% | 66.5% | 8.0 percentage points above |
| One-person households | 18.5% | 29.4% | 10.9 percentage points below |
| Families with children | 42.1% | 34.0% | 8.1 percentage points above |
| Bachelor's degree or higher | 19.7% | 26.5% | 6.8 percentage points below |
| Immigrant population | 55.3% | 22.9% | 32.4 percentage points above |
| Worked from home | 16.4% | 23.8% | 7.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 35 local facility records with M9L. Recreation is the largest represented category with 29 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care0
Culture and art1
Recreation29
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,728 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,121YouTube estimate · 64.5%
7,728Facebook estimate · 81.4%
4,969Instagram estimate · 52.3%
2,622TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest M9L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 14.0%38.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 55.3%32.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.1 people27.6% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M9L.
M9L audience questions
Using this postal-region profile
How large is the audience in M9L?
M9L represents 11,737 residents and 3,775 households in North York. The average household size is 3.1 people.
What demographic characteristics stand out in M9L?
Single-detached homes is 14.0%, 38.6 percentage points below the Canadian postal-region benchmark; Immigrant population is 55.3%, 32.4 percentage points above the Canadian postal-region benchmark; Average household size is 3.1 people, 27.6% above the Canadian postal-region benchmark.
How does M9L compare with another postal region?
M2L is one useful North York postal-region comparison because its population is similar to M9L. It has 64.2% higher median income · 1.7 years older on average.
How can I find other regions that match the M9L audience?
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around M9L.
How can customer postal codes be analyzed in M9L?
Import postal codes to measure customer concentration in M9L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.