Immigrant population
51.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M2L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM2L · North YorkLoading the M2L boundary…
Selected postal region
Market profile
A market of 11,274 people
Size the opportunity, understand its household composition, and identify the local patterns that make M2L different from the typical Canadian postal region.
Population11,274
Households3,935
Median income$133,000
Average age44.0
M2L market summary
What distinguishes this postal-region audience
M2L represents 11,274 residents and 3,935 households in North York. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 51.6%, or 28.7 percentage points above the benchmark. Bachelor's degree or higher is 55.1%, 28.6 percentage points above the benchmark.
For campaign planning, these patterns give M2L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M2L
To find regions with a profile similar to M2L, begin with university education near 55.1% and household income near $133,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M2L and the Canadian postal-region benchmark.
Bachelor's degree or higher
55.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$133,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Worked from home
43.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How M2L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M2L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $133,000 | $85,788 | 55.0% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 68.7% | 66.5% | 2.2 percentage points above |
| One-person households | 16.6% | 29.4% | 12.8 percentage points below |
| Families with children | 46.9% | 34.0% | 12.9 percentage points above |
| Bachelor's degree or higher | 55.1% | 26.5% | 28.6 percentage points above |
| Immigrant population | 51.6% | 22.9% | 28.7 percentage points above |
| Worked from home | 43.4% | 23.8% | 19.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 50 local facility records with M2L. Recreation is the largest represented category with 40 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care2
Culture and art1
Recreation40
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,461 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,765YouTube estimate · 62.3%
7,461Facebook estimate · 80.7%
4,637Instagram estimate · 50.1%
2,387TikTok estimate · 25.8%
Practical campaign implications
Turn the strongest M2L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 51.6%28.7 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 55.1%28.6 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Median household income: $133,00055.0% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M2L.
M2L audience questions
Using this postal-region profile
How large is the audience in M2L?
M2L represents 11,274 residents and 3,935 households in North York. The average household size is 2.8 people.
What demographic characteristics stand out in M2L?
Immigrant population is 51.6%, 28.7 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 55.1%, 28.6 percentage points above the Canadian postal-region benchmark; Median household income is $133,000, 55.0% above the Canadian postal-region benchmark.
How does M2L compare with another postal region?
M9L is one useful North York postal-region comparison because its population is similar to M2L. It has 39.1% lower median income · 1.7 years younger on average.
How can I find other regions that match the M2L audience?
To find regions with a profile similar to M2L, begin with university education near 55.1% and household income near $133,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M2L?
Import postal codes to measure customer concentration in M2L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.