Owner households
47.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Ontario postal region
M4B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in East York.
AudienceScoutM4B · East YorkLoading the M4B boundary…
Selected postal region
Market profile
A market of 18,612 people
Size the opportunity, understand its household composition, and identify the local patterns that make M4B different from the typical Canadian postal region.
Population18,612
Households7,610
Median income$78,000
Average age42.4
M4B market summary
What distinguishes this postal-region audience
M4B represents 18,612 residents and 7,610 households in East York. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 47.8%, or 18.7 percentage points below the benchmark. Immigrant population is 37.9%, 15.0 percentage points above the benchmark.
For campaign planning, these patterns give M4B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of East York.
Audience matching
Find more regions that resemble M4B
To find regions with a profile similar to M4B, begin with home ownership near 47.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M4B and the Canadian postal-region benchmark.
Immigrant population
37.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Single-detached homes
42.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
32.8%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How M4B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M4B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,000 | $85,788 | 9.1% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 47.8% | 66.5% | 18.7 percentage points below |
| One-person households | 31.8% | 29.4% | 2.4 percentage points above |
| Families with children | 37.8% | 34.0% | 3.8 percentage points above |
| Bachelor's degree or higher | 28.3% | 26.5% | 1.8 percentage points above |
| Immigrant population | 37.9% | 22.9% | 15.0 percentage points above |
| Worked from home | 32.8% | 23.8% | 9.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 70 local facility records with M4B. Recreation is the largest represented category with 58 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care3
Culture and art3
Recreation58
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,316 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,670YouTube estimate · 63.8%
12,316Facebook estimate · 81.3%
7,732Instagram estimate · 51.0%
3,881TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest M4B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 47.8%18.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 37.9%15.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 42.6%10.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other East York postal regions
These regions share the East York postal community and are ordered by population similarity to M4B.
M4B audience questions
Using this postal-region profile
How large is the audience in M4B?
M4B represents 18,612 residents and 7,610 households in East York. The average household size is 2.4 people.
What demographic characteristics stand out in M4B?
Owner households is 47.8%, 18.7 percentage points below the Canadian postal-region benchmark; Immigrant population is 37.9%, 15.0 percentage points above the Canadian postal-region benchmark; Single-detached homes is 42.6%, 10.0 percentage points below the Canadian postal-region benchmark.
How does M4B compare with another postal region?
M4H is one useful East York postal-region comparison because its population is similar to M4B. It has 17.3% lower median income · 6.8 years younger on average.
How can I find other regions that match the M4B audience?
To find regions with a profile similar to M4B, begin with home ownership near 47.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M4B?
Import postal codes to measure customer concentration in M4B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.