Owner households
10.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Ontario postal region
M4H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in East York.
AudienceScoutM4H · East YorkLoading the M4H boundary…
Selected postal region
Market profile
A market of 18,698 people
Size the opportunity, understand its household composition, and identify the local patterns that make M4H different from the typical Canadian postal region.
Population18,698
Households6,060
Median income$64,500
Average age35.6
M4H market summary
What distinguishes this postal-region audience
M4H represents 18,698 residents and 6,060 households in East York. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 10.2%, or 56.3 percentage points below the benchmark. Single-detached homes is 0.0%, 52.6 percentage points below the benchmark.
For campaign planning, these patterns give M4H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of East York.
Audience matching
Find more regions that resemble M4H
To find regions with a profile similar to M4H, begin with home ownership near 10.2% and families with children near 48.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M4H and the Canadian postal-region benchmark.
Single-detached homes
0.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Immigrant population
65.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Families with children
48.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How M4H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M4H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,500 | $85,788 | 24.8% below |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 10.2% | 66.5% | 56.3 percentage points below |
| One-person households | 25.9% | 29.4% | 3.5 percentage points below |
| Families with children | 48.3% | 34.0% | 14.3 percentage points above |
| Bachelor's degree or higher | 31.1% | 26.5% | 4.6 percentage points above |
| Immigrant population | 65.0% | 22.9% | 42.1 percentage points above |
| Worked from home | 23.8% | 23.8% | 0.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 23 local facility records with M4H. Recreation is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care2
Culture and art2
Recreation17
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,982 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,980YouTube estimate · 67.4%
10,982Facebook estimate · 82.4%
7,306Instagram estimate · 54.8%
3,851TikTok estimate · 28.9%
Practical campaign implications
Turn the strongest M4H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 10.2%56.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 0.0%52.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 65.0%42.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other East York postal regions
These regions share the East York postal community and are ordered by population similarity to M4H.
M4H audience questions
Using this postal-region profile
How large is the audience in M4H?
M4H represents 18,698 residents and 6,060 households in East York. The average household size is 3.1 people.
What demographic characteristics stand out in M4H?
Owner households is 10.2%, 56.3 percentage points below the Canadian postal-region benchmark; Single-detached homes is 0.0%, 52.6 percentage points below the Canadian postal-region benchmark; Immigrant population is 65.0%, 42.1 percentage points above the Canadian postal-region benchmark.
How does M4H compare with another postal region?
M4B is one useful East York postal-region comparison because its population is similar to M4H. It has 20.9% higher median income · 6.8 years older on average.
How can I find other regions that match the M4H audience?
To find regions with a profile similar to M4H, begin with home ownership near 10.2% and families with children near 48.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M4H?
Import postal codes to measure customer concentration in M4H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.