Bachelor's degree or higher
59.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Ontario postal region
M4G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in East York.
AudienceScoutM4G · East YorkLoading the M4G boundary…
Selected postal region
Market profile
A market of 19,598 people
Size the opportunity, understand its household composition, and identify the local patterns that make M4G different from the typical Canadian postal region.
Population19,598
Households8,080
Median income$130,000
Average age42.6
M4G market summary
What distinguishes this postal-region audience
M4G represents 19,598 residents and 8,080 households in East York. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 59.5%, or 33.0 percentage points above the benchmark. Worked from home is 54.0%, 30.2 percentage points above the benchmark.
For campaign planning, these patterns give M4G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of East York.
Audience matching
Find more regions that resemble M4G
To find regions with a profile similar to M4G, begin with university education near 59.5% and household income near $130,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M4G and the Canadian postal-region benchmark.
Worked from home
54.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Median household income
$130,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Single-detached homes
42.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How M4G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M4G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $130,000 | $85,788 | 51.5% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 67.7% | 66.5% | 1.2 percentage points above |
| One-person households | 30.9% | 29.4% | 1.5 percentage points above |
| Families with children | 41.6% | 34.0% | 7.6 percentage points above |
| Bachelor's degree or higher | 59.5% | 26.5% | 33.0 percentage points above |
| Immigrant population | 25.2% | 22.9% | 2.3 percentage points above |
| Worked from home | 54.0% | 23.8% | 30.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 68 local facility records with M4G. Recreation is the largest represented category with 45 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care9
Culture and art3
Recreation45
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,741 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,880YouTube estimate · 62.7%
12,741Facebook estimate · 80.9%
7,868Instagram estimate · 50.0%
3,906TikTok estimate · 24.8%
Practical campaign implications
Turn the strongest M4G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 59.5%33.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 54.0%30.2 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Median household income: $130,00051.5% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other East York postal regions
These regions share the East York postal community and are ordered by population similarity to M4G.
M4G audience questions
Using this postal-region profile
How large is the audience in M4G?
M4G represents 19,598 residents and 8,080 households in East York. The average household size is 2.4 people.
What demographic characteristics stand out in M4G?
Bachelor's degree or higher is 59.5%, 33.0 percentage points above the Canadian postal-region benchmark; Worked from home is 54.0%, 30.2 percentage points above the Canadian postal-region benchmark; Median household income is $130,000, 51.5% above the Canadian postal-region benchmark.
How does M4G compare with another postal region?
M4H is one useful East York postal-region comparison because its population is similar to M4G. It has 50.4% lower median income · 7.0 years younger on average.
How can I find other regions that match the M4G audience?
To find regions with a profile similar to M4G, begin with university education near 59.5% and household income near $130,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M4G?
Import postal codes to measure customer concentration in M4G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.