Single-detached homes
27.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M4C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in East York.
AudienceScoutM4C · East YorkLoading the M4C boundary…
Selected postal region
Market profile
A market of 46,440 people
Size the opportunity, understand its household composition, and identify the local patterns that make M4C different from the typical Canadian postal region.
Population46,440
Households19,160
Median income$83,000
Average age40.1
M4C market summary
What distinguishes this postal-region audience
M4C represents 46,440 residents and 19,160 households in East York. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 27.2%, or 25.4 percentage points below the benchmark. Worked from home is 42.6%, 18.8 percentage points above the benchmark.
For campaign planning, these patterns give M4C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of East York.
Audience matching
Find more regions that resemble M4C
To find regions with a profile similar to M4C, begin with university education near 41.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M4C and the Canadian postal-region benchmark.
Worked from home
42.6%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Immigrant population
38.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Bachelor's degree or higher
41.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How M4C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M4C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $83,000 | $85,788 | 3.2% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 53.4% | 66.5% | 13.1 percentage points below |
| One-person households | 30.5% | 29.4% | 1.1 percentage points above |
| Families with children | 37.9% | 34.0% | 3.9 percentage points above |
| Bachelor's degree or higher | 41.2% | 26.5% | 14.7 percentage points above |
| Immigrant population | 38.5% | 22.9% | 15.6 percentage points above |
| Worked from home | 42.6% | 23.8% | 18.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 82 local facility records with M4C. Recreation is the largest represented category with 59 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care5
Culture and art1
Recreation59
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 30,423 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,414YouTube estimate · 65.8%
30,423Facebook estimate · 82.0%
19,484Instagram estimate · 52.5%
9,646TikTok estimate · 26.0%
Practical campaign implications
Turn the strongest M4C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 27.2%25.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Worked from home: 42.6%18.8 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Immigrant population: 38.5%15.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other East York postal regions
These regions share the East York postal community and are ordered by population similarity to M4C.
M4C audience questions
Using this postal-region profile
How large is the audience in M4C?
M4C represents 46,440 residents and 19,160 households in East York. The average household size is 2.4 people.
What demographic characteristics stand out in M4C?
Single-detached homes is 27.2%, 25.4 percentage points below the Canadian postal-region benchmark; Worked from home is 42.6%, 18.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 38.5%, 15.6 percentage points above the Canadian postal-region benchmark.
How does M4C compare with another postal region?
M4G is one useful East York postal-region comparison because its population is similar to M4C. It has 56.6% higher median income · 2.5 years older on average.
How can I find other regions that match the M4C audience?
To find regions with a profile similar to M4C, begin with university education near 41.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M4C?
Import postal codes to measure customer concentration in M4C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.