Bachelor's degree or higher
50.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Ontario postal region
M6C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in York.
AudienceScoutM6C · YorkLoading the M6C boundary…
Selected postal region
Market profile
A market of 23,997 people
Size the opportunity, understand its household composition, and identify the local patterns that make M6C different from the typical Canadian postal region.
Population23,997
Households10,200
Median income$91,000
Average age41.3
M6C market summary
What distinguishes this postal-region audience
M6C represents 23,997 residents and 10,200 households in York. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 50.4%, or 23.9 percentage points above the benchmark. Worked from home is 46.6%, 22.8 percentage points above the benchmark.
For campaign planning, these patterns give M6C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of York.
Audience matching
Find more regions that resemble M6C
To find regions with a profile similar to M6C, begin with university education near 50.4% and home ownership near 50.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M6C and the Canadian postal-region benchmark.
Worked from home
46.6%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Single-detached homes
34.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
50.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How M6C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M6C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 50.0% | 66.5% | 16.5 percentage points below |
| One-person households | 33.6% | 29.4% | 4.3 percentage points above |
| Families with children | 34.4% | 34.0% | 0.4 percentage points above |
| Bachelor's degree or higher | 50.4% | 26.5% | 23.9 percentage points above |
| Immigrant population | 33.6% | 22.9% | 10.7 percentage points above |
| Worked from home | 46.6% | 23.8% | 22.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 57 local facility records with M6C. Recreation is the largest represented category with 39 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care3
Culture and art2
Recreation39
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,856 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,655YouTube estimate · 65.3%
15,856Facebook estimate · 81.8%
10,107Instagram estimate · 52.2%
5,025TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest M6C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 50.4%23.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 46.6%22.8 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Single-detached homes: 34.5%18.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other York postal regions
These regions share the York postal community and are ordered by population similarity to M6C.
M6C audience questions
Using this postal-region profile
How large is the audience in M6C?
M6C represents 23,997 residents and 10,200 households in York. The average household size is 2.3 people.
What demographic characteristics stand out in M6C?
Bachelor's degree or higher is 50.4%, 23.9 percentage points above the Canadian postal-region benchmark; Worked from home is 46.6%, 22.8 percentage points above the Canadian postal-region benchmark; Single-detached homes is 34.5%, 18.1 percentage points below the Canadian postal-region benchmark.
How does M6C compare with another postal region?
M6E is one useful York postal-region comparison because its population is similar to M6C. It has 9.9% lower median income · 0.6 years older on average.
How can I find other regions that match the M6C audience?
To find regions with a profile similar to M6C, begin with university education near 50.4% and home ownership near 50.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M6C?
Import postal codes to measure customer concentration in M6C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.