Immigrant population
47.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M6E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in York.
AudienceScoutM6E · YorkLoading the M6E boundary…
Selected postal region
Market profile
A market of 37,684 people
Size the opportunity, understand its household composition, and identify the local patterns that make M6E different from the typical Canadian postal region.
Population37,684
Households14,850
Median income$82,000
Average age41.9
M6E market summary
What distinguishes this postal-region audience
M6E represents 37,684 residents and 14,850 households in York. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 47.7%, or 24.8 percentage points above the benchmark. Single-detached homes is 34.6%, 18.0 percentage points below the benchmark.
For campaign planning, these patterns give M6E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of York.
Audience matching
Find more regions that resemble M6E
To find regions with a profile similar to M6E, begin with home ownership near 54.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M6E and the Canadian postal-region benchmark.
Single-detached homes
34.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
54.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Worked from home
28.9%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How M6E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M6E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 54.8% | 66.5% | 11.7 percentage points below |
| One-person households | 26.5% | 29.4% | 2.9 percentage points below |
| Families with children | 36.9% | 34.0% | 2.9 percentage points above |
| Bachelor's degree or higher | 27.1% | 26.5% | 0.6 percentage points above |
| Immigrant population | 47.7% | 22.9% | 24.8 percentage points above |
| Worked from home | 28.9% | 23.8% | 5.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 52 local facility records with M6E. Recreation is the largest represented category with 28 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care3
Culture and art5
Recreation28
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,501 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,394YouTube estimate · 65.5%
25,501Facebook estimate · 81.8%
16,359Instagram estimate · 52.5%
8,259TikTok estimate · 26.5%
Practical campaign implications
Turn the strongest M6E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 47.7%24.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 34.6%18.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 54.8%11.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other York postal regions
These regions share the York postal community and are ordered by population similarity to M6E.
M6E audience questions
Using this postal-region profile
How large is the audience in M6E?
M6E represents 37,684 residents and 14,850 households in York. The average household size is 2.5 people.
What demographic characteristics stand out in M6E?
Immigrant population is 47.7%, 24.8 percentage points above the Canadian postal-region benchmark; Single-detached homes is 34.6%, 18.0 percentage points below the Canadian postal-region benchmark; Owner households is 54.8%, 11.7 percentage points below the Canadian postal-region benchmark.
How does M6E compare with another postal region?
M6N is one useful York postal-region comparison because its population is similar to M6E. It has 7.9% lower median income · 0.5 years younger on average.
How can I find other regions that match the M6E audience?
To find regions with a profile similar to M6E, begin with home ownership near 54.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M6E?
Import postal codes to measure customer concentration in M6E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.