Single-detached homes
24.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M6N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in York.
AudienceScoutM6N · YorkLoading the M6N boundary…
Selected postal region
Market profile
A market of 40,252 people
Size the opportunity, understand its household composition, and identify the local patterns that make M6N different from the typical Canadian postal region.
Population40,252
Households15,955
Median income$75,500
Average age41.4
M6N market summary
What distinguishes this postal-region audience
M6N represents 40,252 residents and 15,955 households in York. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 24.4%, or 28.2 percentage points below the benchmark. Immigrant population is 46.5%, 23.6 percentage points above the benchmark.
For campaign planning, these patterns give M6N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of York.
Audience matching
Find more regions that resemble M6N
To find regions with a profile similar to M6N, begin with home ownership near 57.7% and household income near $75,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M6N and the Canadian postal-region benchmark.
Immigrant population
46.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
57.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$75,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How M6N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M6N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,500 | $85,788 | 12.0% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 57.7% | 66.5% | 8.8 percentage points below |
| One-person households | 29.8% | 29.4% | 0.4 percentage points above |
| Families with children | 37.0% | 34.0% | 3.0 percentage points above |
| Bachelor's degree or higher | 21.1% | 26.5% | 5.4 percentage points below |
| Immigrant population | 46.5% | 22.9% | 23.6 percentage points above |
| Worked from home | 26.5% | 23.8% | 2.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 117 local facility records with M6N. Recreation is the largest represented category with 94 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care1
Culture and art5
Recreation94
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 26,901 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,503YouTube estimate · 65.4%
26,901Facebook estimate · 81.8%
17,260Instagram estimate · 52.5%
8,735TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest M6N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 24.4%28.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 46.5%23.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 57.7%8.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other York postal regions
These regions share the York postal community and are ordered by population similarity to M6N.
M6N audience questions
Using this postal-region profile
How large is the audience in M6N?
M6N represents 40,252 residents and 15,955 households in York. The average household size is 2.5 people.
What demographic characteristics stand out in M6N?
Single-detached homes is 24.4%, 28.2 percentage points below the Canadian postal-region benchmark; Immigrant population is 46.5%, 23.6 percentage points above the Canadian postal-region benchmark; Owner households is 57.7%, 8.8 percentage points below the Canadian postal-region benchmark.
How does M6N compare with another postal region?
M6M is one useful York postal-region comparison because its population is similar to M6N. It has 5.3% lower median income · 0.8 years younger on average.
How can I find other regions that match the M6N audience?
To find regions with a profile similar to M6N, begin with home ownership near 57.7% and household income near $75,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M6N?
Import postal codes to measure customer concentration in M6N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.