Immigrant population
53.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M6M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in York.
AudienceScoutM6M · YorkLoading the M6M boundary…
Selected postal region
Market profile
A market of 42,148 people
Size the opportunity, understand its household composition, and identify the local patterns that make M6M different from the typical Canadian postal region.
Population42,148
Households15,910
Median income$71,500
Average age40.6
M6M market summary
What distinguishes this postal-region audience
M6M represents 42,148 residents and 15,910 households in York. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 53.2%, or 30.3 percentage points above the benchmark. Single-detached homes is 28.5%, 24.1 percentage points below the benchmark.
For campaign planning, these patterns give M6M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of York.
Audience matching
Find more regions that resemble M6M
To find regions with a profile similar to M6M, begin with home ownership near 46.2% and university education near 16.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M6M and the Canadian postal-region benchmark.
Single-detached homes
28.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
46.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
16.7%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How M6M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M6M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,500 | $85,788 | 16.7% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 46.2% | 66.5% | 20.3 percentage points below |
| One-person households | 26.9% | 29.4% | 2.5 percentage points below |
| Families with children | 42.4% | 34.0% | 8.4 percentage points above |
| Bachelor's degree or higher | 16.7% | 26.5% | 9.8 percentage points below |
| Immigrant population | 53.2% | 22.9% | 30.3 percentage points above |
| Worked from home | 16.8% | 23.8% | 7.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 76 local facility records with M6M. Recreation is the largest represented category with 53 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care8
Culture and art2
Recreation53
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 27,543 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
22,026YouTube estimate · 65.4%
27,543Facebook estimate · 81.8%
17,772Instagram estimate · 52.8%
9,161TikTok estimate · 27.2%
Practical campaign implications
Turn the strongest M6M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 53.2%30.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 28.5%24.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 46.2%20.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other York postal regions
These regions share the York postal community and are ordered by population similarity to M6M.
M6M audience questions
Using this postal-region profile
How large is the audience in M6M?
M6M represents 42,148 residents and 15,910 households in York. The average household size is 2.6 people.
What demographic characteristics stand out in M6M?
Immigrant population is 53.2%, 30.3 percentage points above the Canadian postal-region benchmark; Single-detached homes is 28.5%, 24.1 percentage points below the Canadian postal-region benchmark; Owner households is 46.2%, 20.3 percentage points below the Canadian postal-region benchmark.
How does M6M compare with another postal region?
M6N is one useful York postal-region comparison because its population is similar to M6M. It has 5.6% higher median income · 0.8 years older on average.
How can I find other regions that match the M6M audience?
To find regions with a profile similar to M6M, begin with home ownership near 46.2% and university education near 16.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M6M?
Import postal codes to measure customer concentration in M6M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.