Immigrant population
7.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Ontario postal region
N4K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Owen Sound.
AudienceScoutN4K · Owen SoundLoading the N4K boundary…
Selected postal region
Market profile
A market of 28,975 people
Size the opportunity, understand its household composition, and identify the local patterns that make N4K different from the typical Canadian postal region.
Population28,975
Households12,875
Median income$69,500
Average age46.4
N4K market summary
What distinguishes this postal-region audience
N4K represents 28,975 residents and 12,875 households in Owen Sound. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 7.5%, or 15.4 percentage points below the benchmark. Median household income is $69,500, 19.0% below the benchmark.
For campaign planning, these patterns give N4K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Owen Sound.
Audience matching
Find more regions that resemble N4K
To find regions with a profile similar to N4K, begin with household income near $69,500 and university education near 17.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N4K and the Canadian postal-region benchmark.
Median household income
$69,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
17.0%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
14.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How N4K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N4K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $69,500 | $85,788 | 19.0% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 65.8% | 66.5% | 0.7 percentage points below |
| One-person households | 34.0% | 29.4% | 4.6 percentage points above |
| Families with children | 29.0% | 34.0% | 5.0 percentage points below |
| Bachelor's degree or higher | 17.0% | 26.5% | 9.5 percentage points below |
| Immigrant population | 7.5% | 22.9% | 15.4 percentage points below |
| Worked from home | 14.4% | 23.8% | 9.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 229 local facility records with N4K. Recreation is the largest represented category with 181 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care24
Culture and art10
Recreation181
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,303 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,719YouTube estimate · 61.3%
19,303Facebook estimate · 80.5%
11,650Instagram estimate · 48.6%
5,686TikTok estimate · 23.7%
Practical campaign implications
Turn the strongest N4K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 7.5%15.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $69,50019.0% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Bachelor's degree or higher: 17.0%9.5 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Owen Sound with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
N4K audience questions
Using this postal-region profile
How large is the audience in N4K?
N4K represents 28,975 residents and 12,875 households in Owen Sound. The average household size is 2.2 people.
What demographic characteristics stand out in N4K?
Immigrant population is 7.5%, 15.4 percentage points below the Canadian postal-region benchmark; Median household income is $69,500, 19.0% below the Canadian postal-region benchmark; Bachelor's degree or higher is 17.0%, 9.5 percentage points below the Canadian postal-region benchmark.
How does N4K compare with another postal region?
N2K is one useful Ontario market comparison because its population is similar to N4K. It has 72.7% higher median income · 6.6 years younger on average.
How can I find other regions that match the N4K audience?
To find regions with a profile similar to N4K, begin with household income near $69,500 and university education near 17.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N4K?
Import postal codes to measure customer concentration in N4K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.