Median household income
$64,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Ontario postal region
N5W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in London.
AudienceScoutN5W · LondonLoading the N5W boundary…
Selected postal region
Market profile
A market of 24,740 people
Size the opportunity, understand its household composition, and identify the local patterns that make N5W different from the typical Canadian postal region.
Population24,740
Households11,580
Median income$64,500
Average age41.9
N5W market summary
What distinguishes this postal-region audience
N5W represents 24,740 residents and 11,580 households in London. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $64,500, or 24.8% below the benchmark. Bachelor's degree or higher is 14.8%, 11.7 percentage points below the benchmark.
For campaign planning, these patterns give N5W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of London.
Audience matching
Find more regions that resemble N5W
To find regions with a profile similar to N5W, begin with household income near $64,500 and university education near 14.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N5W and the Canadian postal-region benchmark.
Bachelor's degree or higher
14.8%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
58.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
36.8%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How N5W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N5W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,500 | $85,788 | 24.8% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 58.6% | 66.5% | 7.9 percentage points below |
| One-person households | 36.8% | 29.4% | 7.4 percentage points above |
| Families with children | 27.3% | 34.0% | 6.7 percentage points below |
| Bachelor's degree or higher | 14.8% | 26.5% | 11.7 percentage points below |
| Immigrant population | 15.7% | 22.9% | 7.2 percentage points below |
| Worked from home | 18.5% | 23.8% | 5.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 547 local facility records with N5W. Recreation is the largest represented category with 530 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care5
Culture and art0
Recreation530
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,709 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,368YouTube estimate · 65.4%
16,709Facebook estimate · 81.8%
10,801Instagram estimate · 52.9%
5,594TikTok estimate · 27.4%
Practical campaign implications
Turn the strongest N5W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $64,50024.8% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Bachelor's degree or higher: 14.8%11.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Owner households: 58.6%7.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other London postal regions
These regions share the London postal community and are ordered by population similarity to N5W.
N5W audience questions
Using this postal-region profile
How large is the audience in N5W?
N5W represents 24,740 residents and 11,580 households in London. The average household size is 2.1 people.
What demographic characteristics stand out in N5W?
Median household income is $64,500, 24.8% below the Canadian postal-region benchmark; Bachelor's degree or higher is 14.8%, 11.7 percentage points below the Canadian postal-region benchmark; Owner households is 58.6%, 7.9 percentage points below the Canadian postal-region benchmark.
How does N5W compare with another postal region?
N5Z is one useful London postal-region comparison because its population is similar to N5W. It has 0.0% higher median income · 1.3 years younger on average.
How can I find other regions that match the N5W audience?
To find regions with a profile similar to N5W, begin with household income near $64,500 and university education near 14.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N5W?
Import postal codes to measure customer concentration in N5W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.