Single-detached homes
68.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N5X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in London.
AudienceScoutN5X · LondonLoading the N5X boundary…
Selected postal region
Market profile
A market of 36,963 people
Size the opportunity, understand its household composition, and identify the local patterns that make N5X different from the typical Canadian postal region.
Population36,963
Households13,210
Median income$103,000
Average age40.7
N5X market summary
What distinguishes this postal-region audience
N5X represents 36,963 residents and 13,210 households in London. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 68.7%, or 16.1 percentage points above the benchmark. Bachelor's degree or higher is 39.5%, 13.0 percentage points above the benchmark.
For campaign planning, these patterns give N5X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of London.
Audience matching
Find more regions that resemble N5X
To find regions with a profile similar to N5X, begin with university education near 39.5% and families with children near 45.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N5X and the Canadian postal-region benchmark.
Bachelor's degree or higher
39.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Families with children
45.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Median household income
$103,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How N5X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N5X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $103,000 | $85,788 | 20.1% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 75.9% | 66.5% | 9.4 percentage points above |
| One-person households | 20.2% | 29.4% | 9.2 percentage points below |
| Families with children | 45.3% | 34.0% | 11.3 percentage points above |
| Bachelor's degree or higher | 39.5% | 26.5% | 13.0 percentage points above |
| Immigrant population | 30.6% | 22.9% | 7.7 percentage points above |
| Worked from home | 30.8% | 23.8% | 7.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 281 local facility records with N5X. Recreation is the largest represented category with 267 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care4
Culture and art1
Recreation267
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,290 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,426YouTube estimate · 64.4%
23,290Facebook estimate · 81.4%
14,844Instagram estimate · 51.9%
7,633TikTok estimate · 26.7%
Practical campaign implications
Turn the strongest N5X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 68.7%16.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 39.5%13.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Families with children: 45.3%11.3 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other London postal regions
These regions share the London postal community and are ordered by population similarity to N5X.
N5X audience questions
Using this postal-region profile
How large is the audience in N5X?
N5X represents 36,963 residents and 13,210 households in London. The average household size is 2.7 people.
What demographic characteristics stand out in N5X?
Single-detached homes is 68.7%, 16.1 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 39.5%, 13.0 percentage points above the Canadian postal-region benchmark; Families with children is 45.3%, 11.3 percentage points above the Canadian postal-region benchmark.
How does N5X compare with another postal region?
N6K is one useful London postal-region comparison because its population is similar to N5X. It has 2.9% lower median income · 3.0 years older on average.
How can I find other regions that match the N5X audience?
To find regions with a profile similar to N5X, begin with university education near 39.5% and families with children near 45.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N5X?
Import postal codes to measure customer concentration in N5X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.