Owner households
44.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Ontario postal region
N5Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in London.
AudienceScoutN5Y · LondonLoading the N5Y boundary…
Selected postal region
Market profile
A market of 35,934 people
Size the opportunity, understand its household composition, and identify the local patterns that make N5Y different from the typical Canadian postal region.
Population35,934
Households15,290
Median income$63,600
Average age38.4
N5Y market summary
What distinguishes this postal-region audience
N5Y represents 35,934 residents and 15,290 households in London. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 44.7%, or 21.8 percentage points below the benchmark. Median household income is $63,600, 25.9% below the benchmark.
For campaign planning, these patterns give N5Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of London.
Audience matching
Find more regions that resemble N5Y
To find regions with a profile similar to N5Y, begin with home ownership near 44.7% and household income near $63,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N5Y and the Canadian postal-region benchmark.
Median household income
$63,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Single-detached homes
40.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Population age 15–29
24.5%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Detailed comparison
How N5Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N5Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $63,600 | $85,788 | 25.9% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 44.7% | 66.5% | 21.8 percentage points below |
| One-person households | 32.6% | 29.4% | 3.3 percentage points above |
| Families with children | 31.7% | 34.0% | 2.3 percentage points below |
| Bachelor's degree or higher | 23.6% | 26.5% | 2.9 percentage points below |
| Immigrant population | 24.9% | 22.9% | 2.0 percentage points above |
| Worked from home | 19.9% | 23.8% | 3.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 453 local facility records with N5Y. Recreation is the largest represented category with 433 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care4
Culture and art1
Recreation433
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,511 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,349YouTube estimate · 67.9%
23,511Facebook estimate · 82.5%
15,896Instagram estimate · 55.8%
8,640TikTok estimate · 30.3%
Practical campaign implications
Turn the strongest N5Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 44.7%21.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $63,60025.9% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Single-detached homes: 40.6%12.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other London postal regions
These regions share the London postal community and are ordered by population similarity to N5Y.
N5Y audience questions
Using this postal-region profile
How large is the audience in N5Y?
N5Y represents 35,934 residents and 15,290 households in London. The average household size is 2.3 people.
What demographic characteristics stand out in N5Y?
Owner households is 44.7%, 21.8 percentage points below the Canadian postal-region benchmark; Median household income is $63,600, 25.9% below the Canadian postal-region benchmark; Single-detached homes is 40.6%, 12.0 percentage points below the Canadian postal-region benchmark.
How does N5Y compare with another postal region?
N5X is one useful London postal-region comparison because its population is similar to N5Y. It has 61.9% higher median income · 2.3 years older on average.
How can I find other regions that match the N5Y audience?
To find regions with a profile similar to N5Y, begin with home ownership near 44.7% and household income near $63,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N5Y?
Import postal codes to measure customer concentration in N5Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.