Bachelor's degree or higher
35.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Ontario postal region
N6K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in London.
AudienceScoutN6K · LondonLoading the N6K boundary…
Selected postal region
Market profile
A market of 37,596 people
Size the opportunity, understand its household composition, and identify the local patterns that make N6K different from the typical Canadian postal region.
Population37,596
Households14,940
Median income$100,000
Average age43.7
N6K market summary
What distinguishes this postal-region audience
N6K represents 37,596 residents and 14,940 households in London. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 35.1%, or 8.6 percentage points above the benchmark. Median household income is $100,000, 16.6% above the benchmark.
For campaign planning, these patterns give N6K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of London.
Audience matching
Find more regions that resemble N6K
To find regions with a profile similar to N6K, begin with university education near 35.1% and household income near $100,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N6K and the Canadian postal-region benchmark.
Median household income
$100,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Worked from home
31.9%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Single-detached homes
58.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How N6K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N6K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $100,000 | $85,788 | 16.6% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 69.6% | 66.5% | 3.1 percentage points above |
| One-person households | 24.8% | 29.4% | 4.6 percentage points below |
| Families with children | 38.3% | 34.0% | 4.3 percentage points above |
| Bachelor's degree or higher | 35.1% | 26.5% | 8.6 percentage points above |
| Immigrant population | 21.0% | 22.9% | 1.9 percentage points below |
| Worked from home | 31.9% | 23.8% | 8.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 861 local facility records with N6K. Recreation is the largest represented category with 847 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care3
Culture and art1
Recreation847
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,164 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,663YouTube estimate · 62.4%
24,164Facebook estimate · 80.8%
14,820Instagram estimate · 49.6%
7,289TikTok estimate · 24.4%
Practical campaign implications
Turn the strongest N6K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 35.1%8.6 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Median household income: $100,00016.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Worked from home: 31.9%8.1 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other London postal regions
These regions share the London postal community and are ordered by population similarity to N6K.
N6K audience questions
Using this postal-region profile
How large is the audience in N6K?
N6K represents 37,596 residents and 14,940 households in London. The average household size is 2.5 people.
What demographic characteristics stand out in N6K?
Bachelor's degree or higher is 35.1%, 8.6 percentage points above the Canadian postal-region benchmark; Median household income is $100,000, 16.6% above the Canadian postal-region benchmark; Worked from home is 31.9%, 8.1 percentage points above the Canadian postal-region benchmark.
How does N6K compare with another postal region?
N5X is one useful London postal-region comparison because its population is similar to N6K. It has 3.0% higher median income · 3.0 years younger on average.
How can I find other regions that match the N6K audience?
To find regions with a profile similar to N6K, begin with university education near 35.1% and household income near $100,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N6K?
Import postal codes to measure customer concentration in N6K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.