Single-detached homes
81.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N9G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Windsor.
AudienceScoutN9G · WindsorLoading the N9G boundary…
Selected postal region
Market profile
A market of 20,712 people
Size the opportunity, understand its household composition, and identify the local patterns that make N9G different from the typical Canadian postal region.
Population20,712
Households6,605
Median income$111,000
Average age40.6
N9G market summary
What distinguishes this postal-region audience
N9G represents 20,712 residents and 6,605 households in Windsor. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 81.8%, or 29.2 percentage points above the benchmark. Owner households is 88.5%, 22.0 percentage points above the benchmark.
For campaign planning, these patterns give N9G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Windsor.
Audience matching
Find more regions that resemble N9G
To find regions with a profile similar to N9G, begin with home ownership near 88.5% and families with children near 49.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N9G and the Canadian postal-region benchmark.
Owner households
88.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
38.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Families with children
49.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How N9G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N9G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $111,000 | $85,788 | 29.4% above |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 88.5% | 66.5% | 22.0 percentage points above |
| One-person households | 16.4% | 29.4% | 13.0 percentage points below |
| Families with children | 49.2% | 34.0% | 15.2 percentage points above |
| Bachelor's degree or higher | 34.6% | 26.5% | 8.1 percentage points above |
| Immigrant population | 38.3% | 22.9% | 15.4 percentage points above |
| Worked from home | 21.5% | 23.8% | 2.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 51 local facility records with N9G. Recreation is the largest represented category with 41 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care2
Culture and art0
Recreation41
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,211 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,423YouTube estimate · 64.1%
13,211Facebook estimate · 81.3%
8,451Instagram estimate · 52.0%
4,448TikTok estimate · 27.4%
Practical campaign implications
Turn the strongest N9G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 81.8%29.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 88.5%22.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 38.3%15.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Windsor postal regions
These regions share the Windsor postal community and are ordered by population similarity to N9G.
N9G audience questions
Using this postal-region profile
How large is the audience in N9G?
N9G represents 20,712 residents and 6,605 households in Windsor. The average household size is 3.1 people.
What demographic characteristics stand out in N9G?
Single-detached homes is 81.8%, 29.2 percentage points above the Canadian postal-region benchmark; Owner households is 88.5%, 22.0 percentage points above the Canadian postal-region benchmark; Immigrant population is 38.3%, 15.4 percentage points above the Canadian postal-region benchmark.
How does N9G compare with another postal region?
N9E is one useful Windsor postal-region comparison because its population is similar to N9G. It has 7.2% lower median income · 1.1 years older on average.
How can I find other regions that match the N9G audience?
To find regions with a profile similar to N9G, begin with home ownership near 88.5% and families with children near 49.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N9G?
Import postal codes to measure customer concentration in N9G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.