Owner households
53.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Ontario postal region
P3E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Greater Sudbury.
AudienceScoutP3E · Greater SudburyLoading the P3E boundary…
Selected postal region
Market profile
A market of 29,132 people
Size the opportunity, understand its household composition, and identify the local patterns that make P3E different from the typical Canadian postal region.
Population29,132
Households13,205
Median income$85,000
Average age45.1
P3E market summary
What distinguishes this postal-region audience
P3E represents 29,132 residents and 13,205 households in Greater Sudbury. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 53.9%, or 12.6 percentage points below the benchmark. Immigrant population is 12.0%, 10.9 percentage points below the benchmark.
For campaign planning, these patterns give P3E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Greater Sudbury.
Audience matching
Find more regions that resemble P3E
To find regions with a profile similar to P3E, begin with home ownership near 53.9% and university education near 35.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P3E and the Canadian postal-region benchmark.
Immigrant population
12.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
35.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
One-person households
37.6%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How P3E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P3E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $85,000 | $85,788 | 0.9% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 53.9% | 66.5% | 12.6 percentage points below |
| One-person households | 37.6% | 29.4% | 8.3 percentage points above |
| Families with children | 29.1% | 34.0% | 4.9 percentage points below |
| Bachelor's degree or higher | 35.6% | 26.5% | 9.1 percentage points above |
| Immigrant population | 12.0% | 22.9% | 10.9 percentage points below |
| Worked from home | 26.0% | 23.8% | 2.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 173 local facility records with P3E. Recreation is the largest represented category with 132 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care18
Culture and art7
Recreation132
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,426 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,044YouTube estimate · 62.6%
19,426Facebook estimate · 80.8%
12,011Instagram estimate · 50.0%
6,021TikTok estimate · 25.1%
Practical campaign implications
Turn the strongest P3E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 53.9%12.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 12.0%10.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 35.6%9.1 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Greater Sudbury postal regions
These regions share the Greater Sudbury postal community and are ordered by population similarity to P3E.
P3E audience questions
Using this postal-region profile
How large is the audience in P3E?
P3E represents 29,132 residents and 13,205 households in Greater Sudbury. The average household size is 2.1 people.
What demographic characteristics stand out in P3E?
Owner households is 53.9%, 12.6 percentage points below the Canadian postal-region benchmark; Immigrant population is 12.0%, 10.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 35.6%, 9.1 percentage points above the Canadian postal-region benchmark.
How does P3E compare with another postal region?
P3A is one useful Greater Sudbury postal-region comparison because its population is similar to P3E. It has 2.4% lower median income · 0.5 years younger on average.
How can I find other regions that match the P3E audience?
To find regions with a profile similar to P3E, begin with home ownership near 53.9% and university education near 35.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P3E?
Import postal codes to measure customer concentration in P3E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.