Single-detached homes
76.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
P9N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kenora.
AudienceScoutP9N · KenoraLoading the P9N boundary…
Selected postal region
Market profile
A market of 14,088 people
Size the opportunity, understand its household composition, and identify the local patterns that make P9N different from the typical Canadian postal region.
Population14,088
Households6,040
Median income$83,000
Average age43.1
P9N market summary
What distinguishes this postal-region audience
P9N represents 14,088 residents and 6,040 households in Kenora. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 76.7%, or 24.1 percentage points above the benchmark. Immigrant population is 4.4%, 18.5 percentage points below the benchmark.
For campaign planning, these patterns give P9N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kenora.
Audience matching
Find more regions that resemble P9N
To find regions with a profile similar to P9N, begin with university education near 17.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P9N and the Canadian postal-region benchmark.
Immigrant population
4.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
14.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
17.8%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How P9N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P9N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $83,000 | $85,788 | 3.2% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 69.5% | 66.5% | 3.0 percentage points above |
| One-person households | 32.5% | 29.4% | 3.1 percentage points above |
| Families with children | 30.3% | 34.0% | 3.7 percentage points below |
| Bachelor's degree or higher | 17.8% | 26.5% | 8.7 percentage points below |
| Immigrant population | 4.4% | 22.9% | 18.5 percentage points below |
| Worked from home | 14.0% | 23.8% | 9.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 43 local facility records with P9N. Health care is the largest represented category with 15 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care15
Culture and art2
Recreation15
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,207 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,183YouTube estimate · 63.3%
9,207Facebook estimate · 81.1%
5,736Instagram estimate · 50.5%
2,870TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest P9N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 76.7%24.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 4.4%18.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 14.0%9.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Kenora with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
P9N audience questions
Using this postal-region profile
How large is the audience in P9N?
P9N represents 14,088 residents and 6,040 households in Kenora. The average household size is 2.3 people.
What demographic characteristics stand out in P9N?
Single-detached homes is 76.7%, 24.1 percentage points above the Canadian postal-region benchmark; Immigrant population is 4.4%, 18.5 percentage points below the Canadian postal-region benchmark; Worked from home is 14.0%, 9.8 percentage points below the Canadian postal-region benchmark.
How does P9N compare with another postal region?
P2A is one useful Ontario market comparison because its population is similar to P9N. It has 11.4% lower median income · 6.0 years older on average.
How can I find other regions that match the P9N audience?
To find regions with a profile similar to P9N, begin with university education near 17.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P9N?
Import postal codes to measure customer concentration in P9N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.