Single-detached homes
90.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S0A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Melville.
AudienceScoutS0A · MelvilleLoading the S0A boundary…
Selected postal region
Market profile
A market of 52,751 people
Size the opportunity, understand its household composition, and identify the local patterns that make S0A different from the typical Canadian postal region.
Population52,751
Households22,735
Median income$66,500
Average age44.0
S0A market summary
What distinguishes this postal-region audience
S0A represents 52,751 residents and 22,735 households in Melville. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 90.0%, or 37.4 percentage points above the benchmark. Immigrant population is 4.8%, 18.1 percentage points below the benchmark.
For campaign planning, these patterns give S0A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Melville.
Audience matching
Find more regions that resemble S0A
To find regions with a profile similar to S0A, begin with university education near 9.5% and home ownership near 78.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S0A and the Canadian postal-region benchmark.
Immigrant population
4.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
9.5%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
78.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How S0A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S0A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $66,500 | $85,788 | 22.5% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 78.0% | 66.5% | 11.5 percentage points above |
| One-person households | 33.5% | 29.4% | 4.1 percentage points above |
| Families with children | 28.6% | 34.0% | 5.4 percentage points below |
| Bachelor's degree or higher | 9.5% | 26.5% | 17.0 percentage points below |
| Immigrant population | 4.8% | 22.9% | 18.1 percentage points below |
| Worked from home | 22.2% | 23.8% | 1.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 142 local facility records with S0A. Culture and art is the largest represented category with 59 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education46
Health care37
Culture and art59
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 33,367 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,513YouTube estimate · 61.6%
33,367Facebook estimate · 80.5%
20,208Instagram estimate · 48.8%
9,878TikTok estimate · 23.8%
Practical campaign implications
Turn the strongest S0A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 90.0%37.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 4.8%18.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 9.5%17.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Saskatchewan postal regions
This directory represents Melville with one postal region. These Saskatchewan markets are selected by population similarity for a useful market comparison.
S0A audience questions
Using this postal-region profile
How large is the audience in S0A?
S0A represents 52,751 residents and 22,735 households in Melville. The average household size is 2.3 people.
What demographic characteristics stand out in S0A?
Single-detached homes is 90.0%, 37.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 4.8%, 18.1 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 9.5%, 17.0 percentage points below the Canadian postal-region benchmark.
How does S0A compare with another postal region?
S0J is one useful Saskatchewan market comparison because its population is similar to S0A. It has 6.8% higher median income · 5.9 years younger on average.
How can I find other regions that match the S0A audience?
To find regions with a profile similar to S0A, begin with university education near 9.5% and home ownership near 78.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S0A?
Import postal codes to measure customer concentration in S0A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.