Immigrant population
12.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Saskatchewan postal region
S7K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saskatoon.
AudienceScoutS7K · SaskatoonLoading the S7K boundary…
Selected postal region
Market profile
A market of 39,076 people
Size the opportunity, understand its household composition, and identify the local patterns that make S7K different from the typical Canadian postal region.
Population39,076
Households17,110
Median income$83,000
Average age42.4
S7K market summary
What distinguishes this postal-region audience
S7K represents 39,076 residents and 17,110 households in Saskatoon. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 12.7%, or 10.2 percentage points below the benchmark. Families with children is 27.8%, 6.2 percentage points below the benchmark.
For campaign planning, these patterns give S7K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saskatoon.
Audience matching
Find more regions that resemble S7K
To find regions with a profile similar to S7K, begin with families with children near 27.8% and home ownership near 61.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S7K and the Canadian postal-region benchmark.
Families with children
27.8%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
One-person households
34.8%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Owner households
61.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How S7K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S7K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $83,000 | $85,788 | 3.2% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 61.4% | 66.5% | 5.1 percentage points below |
| One-person households | 34.8% | 29.4% | 5.4 percentage points above |
| Families with children | 27.8% | 34.0% | 6.2 percentage points below |
| Bachelor's degree or higher | 30.6% | 26.5% | 4.1 percentage points above |
| Immigrant population | 12.7% | 22.9% | 10.2 percentage points below |
| Worked from home | 19.9% | 23.8% | 3.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 864 local facility records with S7K. Recreation is the largest represented category with 823 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education26
Health care5
Culture and art10
Recreation823
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,855 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,500YouTube estimate · 64.7%
25,855Facebook estimate · 81.5%
16,457Instagram estimate · 51.9%
8,354TikTok estimate · 26.3%
Practical campaign implications
Turn the strongest S7K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 12.7%10.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Families with children: 27.8%6.2 percentage points below the Canadian benchmark
Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
- One-person households: 34.8%5.4 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Saskatoon postal regions
These regions share the Saskatoon postal community and are ordered by population similarity to S7K.
S7K audience questions
Using this postal-region profile
How large is the audience in S7K?
S7K represents 39,076 residents and 17,110 households in Saskatoon. The average household size is 2.2 people.
What demographic characteristics stand out in S7K?
Immigrant population is 12.7%, 10.2 percentage points below the Canadian postal-region benchmark; Families with children is 27.8%, 6.2 percentage points below the Canadian postal-region benchmark; One-person households is 34.8%, 5.4 percentage points above the Canadian postal-region benchmark.
How does S7K compare with another postal region?
S7L is one useful Saskatoon postal-region comparison because its population is similar to S7K. It has 3.6% lower median income · 4.4 years younger on average.
How can I find other regions that match the S7K audience?
To find regions with a profile similar to S7K, begin with families with children near 27.8% and home ownership near 61.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S7K?
Import postal codes to measure customer concentration in S7K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.