Single-detached homes
71.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S7L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saskatoon.
AudienceScoutS7L · SaskatoonLoading the S7L boundary…
Selected postal region
Market profile
A market of 41,123 people
Size the opportunity, understand its household composition, and identify the local patterns that make S7L different from the typical Canadian postal region.
Population41,123
Households15,435
Median income$80,000
Average age38.0
S7L market summary
What distinguishes this postal-region audience
S7L represents 41,123 residents and 15,435 households in Saskatoon. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 71.6%, or 19.0 percentage points above the benchmark. Worked from home is 10.1%, 13.7 percentage points below the benchmark.
For campaign planning, these patterns give S7L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saskatoon.
Audience matching
Find more regions that resemble S7L
To find regions with a profile similar to S7L, begin with university education near 17.4% and age 65+ share near 13.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S7L and the Canadian postal-region benchmark.
Worked from home
10.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
17.4%Use direct, practical language that demonstrates the everyday value of the offer.
Population age 65+
13.3%Give the younger working-age segments more influence over channel and creative decisions.
Detailed comparison
How S7L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S7L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $80,000 | $85,788 | 6.7% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 69.7% | 66.5% | 3.2 percentage points above |
| One-person households | 25.8% | 29.4% | 3.6 percentage points below |
| Families with children | 37.1% | 34.0% | 3.1 percentage points above |
| Bachelor's degree or higher | 17.4% | 26.5% | 9.1 percentage points below |
| Immigrant population | 22.9% | 22.9% | 0.0 percentage points below |
| Worked from home | 10.1% | 23.8% | 13.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 702 local facility records with S7L. Recreation is the largest represented category with 666 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education26
Health care8
Culture and art2
Recreation666
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,786 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,892YouTube estimate · 66.6%
25,786Facebook estimate · 82.2%
16,923Instagram estimate · 53.9%
8,810TikTok estimate · 28.1%
Practical campaign implications
Turn the strongest S7L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 71.6%19.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 10.1%13.7 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 17.4%9.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Saskatoon postal regions
These regions share the Saskatoon postal community and are ordered by population similarity to S7L.
S7L audience questions
Using this postal-region profile
How large is the audience in S7L?
S7L represents 41,123 residents and 15,435 households in Saskatoon. The average household size is 2.6 people.
What demographic characteristics stand out in S7L?
Single-detached homes is 71.6%, 19.0 percentage points above the Canadian postal-region benchmark; Worked from home is 10.1%, 13.7 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 17.4%, 9.1 percentage points below the Canadian postal-region benchmark.
How does S7L compare with another postal region?
S7K is one useful Saskatoon postal-region comparison because its population is similar to S7L. It has 3.8% higher median income · 4.4 years older on average.
How can I find other regions that match the S7L audience?
To find regions with a profile similar to S7L, begin with university education near 17.4% and age 65+ share near 13.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S7L?
Import postal codes to measure customer concentration in S7L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.