Single-detached homes
85.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S0K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Humboldt.
AudienceScoutS0K · HumboldtLoading the S0K boundary…
Selected postal region
Market profile
A market of 90,185 people
Size the opportunity, understand its household composition, and identify the local patterns that make S0K different from the typical Canadian postal region.
Population90,185
Households33,685
Median income$91,000
Average age39.2
S0K market summary
What distinguishes this postal-region audience
S0K represents 90,185 residents and 33,685 households in Humboldt. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 85.5%, or 32.9 percentage points above the benchmark. Immigrant population is 6.1%, 16.8 percentage points below the benchmark.
For campaign planning, these patterns give S0K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Humboldt.
Audience matching
Find more regions that resemble S0K
To find regions with a profile similar to S0K, begin with home ownership near 82.9% and university education near 13.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S0K and the Canadian postal-region benchmark.
Immigrant population
6.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
82.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
13.9%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How S0K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S0K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 82.9% | 66.5% | 16.4 percentage points above |
| One-person households | 23.3% | 29.4% | 6.1 percentage points below |
| Families with children | 38.4% | 34.0% | 4.4 percentage points above |
| Bachelor's degree or higher | 13.9% | 26.5% | 12.6 percentage points below |
| Immigrant population | 6.1% | 22.9% | 16.8 percentage points below |
| Worked from home | 18.4% | 23.8% | 5.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 181 local facility records with S0K. Education is the largest represented category with 81 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education81
Health care35
Culture and art59
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 55,022 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
43,643YouTube estimate · 64.7%
55,022Facebook estimate · 81.6%
34,902Instagram estimate · 51.8%
17,472TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest S0K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 85.5%32.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 6.1%16.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 82.9%16.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Saskatchewan postal regions
This directory represents Humboldt with one postal region. These Saskatchewan markets are selected by population similarity for a useful market comparison.
S0K audience questions
Using this postal-region profile
How large is the audience in S0K?
S0K represents 90,185 residents and 33,685 households in Humboldt. The average household size is 2.6 people.
What demographic characteristics stand out in S0K?
Single-detached homes is 85.5%, 32.9 percentage points above the Canadian postal-region benchmark; Immigrant population is 6.1%, 16.8 percentage points below the Canadian postal-region benchmark; Owner households is 82.9%, 16.4 percentage points above the Canadian postal-region benchmark.
How does S0K compare with another postal region?
S0G is one useful Saskatchewan market comparison because its population is similar to S0K. It has 11.0% lower median income · 2.6 years older on average.
How can I find other regions that match the S0K audience?
To find regions with a profile similar to S0K, begin with home ownership near 82.9% and university education near 13.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S0K?
Import postal codes to measure customer concentration in S0K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.