Families with children
51.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Saskatchewan postal region
S7R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saskatoon.
AudienceScoutS7R · SaskatoonLoading the S7R boundary…
Selected postal region
Market profile
A market of 8,990 people
Size the opportunity, understand its household composition, and identify the local patterns that make S7R different from the typical Canadian postal region.
Population8,990
Households2,825
Median income$112,000
Average age30.9
S7R market summary
What distinguishes this postal-region audience
S7R represents 8,990 residents and 2,825 households in Saskatoon. Its average household contains 3.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is families with children: 51.3%, or 17.3 percentage points above the benchmark. Owner households is 83.4%, 16.9 percentage points above the benchmark.
For campaign planning, these patterns give S7R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saskatoon.
Audience matching
Find more regions that resemble S7R
To find regions with a profile similar to S7R, begin with families with children near 51.3% and home ownership near 83.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S7R and the Canadian postal-region benchmark.
Owner households
83.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Average household size
3.2 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Median household income
$112,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How S7R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S7R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $112,000 | $85,788 | 30.6% above |
| Average household size | 3.2 people | 2.4 people | 31.7% above |
| Owner households | 83.4% | 66.5% | 16.9 percentage points above |
| One-person households | 17.7% | 29.4% | 11.7 percentage points below |
| Families with children | 51.3% | 34.0% | 17.3 percentage points above |
| Bachelor's degree or higher | 26.2% | 26.5% | 0.3 percentage points below |
| Immigrant population | 33.6% | 22.9% | 10.7 percentage points above |
| Worked from home | 12.2% | 23.8% | 11.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 104 local facility records with S7R. Recreation is the largest represented category with 102 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art0
Recreation102
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,231 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,505YouTube estimate · 72.5%
5,231Facebook estimate · 84.2%
3,690Instagram estimate · 59.4%
1,963TikTok estimate · 31.6%
Practical campaign implications
Turn the strongest S7R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Families with children: 51.3%17.3 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Owner households: 83.4%16.9 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Average household size: 3.2 people31.7% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Related market context
Compare other Saskatoon postal regions
These regions share the Saskatoon postal community and are ordered by population similarity to S7R.
S7R audience questions
Using this postal-region profile
How large is the audience in S7R?
S7R represents 8,990 residents and 2,825 households in Saskatoon. The average household size is 3.2 people.
What demographic characteristics stand out in S7R?
Families with children is 51.3%, 17.3 percentage points above the Canadian postal-region benchmark; Owner households is 83.4%, 16.9 percentage points above the Canadian postal-region benchmark; Average household size is 3.2 people, 31.7% above the Canadian postal-region benchmark.
How does S7R compare with another postal region?
S7S is one useful Saskatoon postal-region comparison because its population is similar to S7R. It has 4.5% lower median income · 10.1 years older on average.
How can I find other regions that match the S7R audience?
To find regions with a profile similar to S7R, begin with families with children near 51.3% and home ownership near 83.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S7R?
Import postal codes to measure customer concentration in S7R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.