Owner households
80.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Saskatchewan postal region
S7S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saskatoon.
AudienceScoutS7S · SaskatoonLoading the S7S boundary…
Selected postal region
Market profile
A market of 5,730 people
Size the opportunity, understand its household composition, and identify the local patterns that make S7S different from the typical Canadian postal region.
Population5,730
Households2,235
Median income$107,000
Average age41.0
S7S market summary
What distinguishes this postal-region audience
S7S represents 5,730 residents and 2,235 households in Saskatoon. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 80.5%, or 14.0 percentage points above the benchmark. Median household income is $107,000, 24.7% above the benchmark.
For campaign planning, these patterns give S7S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saskatoon.
Audience matching
Find more regions that resemble S7S
To find regions with a profile similar to S7S, begin with home ownership near 80.5% and household income near $107,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S7S and the Canadian postal-region benchmark.
Median household income
$107,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Bachelor's degree or higher
35.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Immigrant population
14.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How S7S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S7S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $107,000 | $85,788 | 24.7% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 80.5% | 66.5% | 14.0 percentage points above |
| One-person households | 23.3% | 29.4% | 6.1 percentage points below |
| Families with children | 40.7% | 34.0% | 6.7 percentage points above |
| Bachelor's degree or higher | 35.3% | 26.5% | 8.8 percentage points above |
| Immigrant population | 14.7% | 22.9% | 8.2 percentage points below |
| Worked from home | 19.4% | 23.8% | 4.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 224 local facility records with S7S. Recreation is the largest represented category with 217 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care2
Culture and art1
Recreation217
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,765 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,967YouTube estimate · 64.0%
3,765Facebook estimate · 81.2%
2,411Instagram estimate · 52.0%
1,279TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest S7S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 80.5%14.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $107,00024.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Bachelor's degree or higher: 35.3%8.8 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Saskatoon postal regions
These regions share the Saskatoon postal community and are ordered by population similarity to S7S.
S7S audience questions
Using this postal-region profile
How large is the audience in S7S?
S7S represents 5,730 residents and 2,235 households in Saskatoon. The average household size is 2.6 people.
What demographic characteristics stand out in S7S?
Owner households is 80.5%, 14.0 percentage points above the Canadian postal-region benchmark; Median household income is $107,000, 24.7% above the Canadian postal-region benchmark; Bachelor's degree or higher is 35.3%, 8.8 percentage points above the Canadian postal-region benchmark.
How does S7S compare with another postal region?
S7R is one useful Saskatoon postal-region comparison because its population is similar to S7S. It has 4.7% higher median income · 10.1 years younger on average.
How can I find other regions that match the S7S audience?
To find regions with a profile similar to S7S, begin with home ownership near 80.5% and household income near $107,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S7S?
Import postal codes to measure customer concentration in S7S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.