Bachelor's degree or higher
42.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Saskatchewan postal region
S7V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saskatoon.
AudienceScoutS7V · SaskatoonLoading the S7V boundary…
Selected postal region
Market profile
A market of 16,575 people
Size the opportunity, understand its household composition, and identify the local patterns that make S7V different from the typical Canadian postal region.
Population16,575
Households6,125
Median income$112,000
Average age35.2
S7V market summary
What distinguishes this postal-region audience
S7V represents 16,575 residents and 6,125 households in Saskatoon. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 42.3%, or 15.8 percentage points above the benchmark. Median household income is $112,000, 30.6% above the benchmark.
For campaign planning, these patterns give S7V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saskatoon.
Audience matching
Find more regions that resemble S7V
To find regions with a profile similar to S7V, begin with university education near 42.3% and household income near $112,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S7V and the Canadian postal-region benchmark.
Median household income
$112,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
80.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Population age 65+
10.5%Give the younger working-age segments more influence over channel and creative decisions.
Detailed comparison
How S7V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S7V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $112,000 | $85,788 | 30.6% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 80.0% | 66.5% | 13.5 percentage points above |
| One-person households | 21.5% | 29.4% | 7.9 percentage points below |
| Families with children | 42.4% | 34.0% | 8.4 percentage points above |
| Bachelor's degree or higher | 42.3% | 26.5% | 15.8 percentage points above |
| Immigrant population | 27.9% | 22.9% | 5.0 percentage points above |
| Worked from home | 20.9% | 23.8% | 2.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 417 local facility records with S7V. Recreation is the largest represented category with 415 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art0
Recreation415
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,196 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,497YouTube estimate · 69.2%
10,196Facebook estimate · 83.0%
6,937Instagram estimate · 56.5%
3,681TikTok estimate · 30.0%
Practical campaign implications
Turn the strongest S7V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 42.3%15.8 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Median household income: $112,00030.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 80.0%13.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Saskatoon postal regions
These regions share the Saskatoon postal community and are ordered by population similarity to S7V.
S7V audience questions
Using this postal-region profile
How large is the audience in S7V?
S7V represents 16,575 residents and 6,125 households in Saskatoon. The average household size is 2.7 people.
What demographic characteristics stand out in S7V?
Bachelor's degree or higher is 42.3%, 15.8 percentage points above the Canadian postal-region benchmark; Median household income is $112,000, 30.6% above the Canadian postal-region benchmark; Owner households is 80.0%, 13.5 percentage points above the Canadian postal-region benchmark.
How does S7V compare with another postal region?
S7T is one useful Saskatoon postal-region comparison because its population is similar to S7V. It has 6.3% lower median income · 0.7 years older on average.
How can I find other regions that match the S7V audience?
To find regions with a profile similar to S7V, begin with university education near 42.3% and household income near $112,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S7V?
Import postal codes to measure customer concentration in S7V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.