Owner households
52.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Saskatchewan postal region
S7M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saskatoon.
AudienceScoutS7M · SaskatoonLoading the S7M boundary…
Selected postal region
Market profile
A market of 31,870 people
Size the opportunity, understand its household composition, and identify the local patterns that make S7M different from the typical Canadian postal region.
Population31,870
Households13,020
Median income$69,000
Average age38.3
S7M market summary
What distinguishes this postal-region audience
S7M represents 31,870 residents and 13,020 households in Saskatoon. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 52.9%, or 13.6 percentage points below the benchmark. Worked from home is 11.6%, 12.2 percentage points below the benchmark.
For campaign planning, these patterns give S7M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saskatoon.
Audience matching
Find more regions that resemble S7M
To find regions with a profile similar to S7M, begin with home ownership near 52.9% and household income near $69,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S7M and the Canadian postal-region benchmark.
Worked from home
11.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$69,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
17.8%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How S7M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S7M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $69,000 | $85,788 | 19.6% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 52.9% | 66.5% | 13.6 percentage points below |
| One-person households | 31.1% | 29.4% | 1.8 percentage points above |
| Families with children | 33.8% | 34.0% | 0.2 percentage points below |
| Bachelor's degree or higher | 17.8% | 26.5% | 8.7 percentage points below |
| Immigrant population | 19.0% | 22.9% | 3.9 percentage points below |
| Worked from home | 11.6% | 23.8% | 12.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 745 local facility records with S7M. Recreation is the largest represented category with 716 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care10
Culture and art2
Recreation716
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,226 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,415YouTube estimate · 66.7%
20,226Facebook estimate · 82.2%
13,331Instagram estimate · 54.2%
6,997TikTok estimate · 28.4%
Practical campaign implications
Turn the strongest S7M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 52.9%13.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Worked from home: 11.6%12.2 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Median household income: $69,00019.6% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Saskatoon postal regions
These regions share the Saskatoon postal community and are ordered by population similarity to S7M.
S7M audience questions
Using this postal-region profile
How large is the audience in S7M?
S7M represents 31,870 residents and 13,020 households in Saskatoon. The average household size is 2.4 people.
What demographic characteristics stand out in S7M?
Owner households is 52.9%, 13.6 percentage points below the Canadian postal-region benchmark; Worked from home is 11.6%, 12.2 percentage points below the Canadian postal-region benchmark; Median household income is $69,000, 19.6% below the Canadian postal-region benchmark.
How does S7M compare with another postal region?
S7J is one useful Saskatoon postal-region comparison because its population is similar to S7M. It has 26.1% higher median income · 5.7 years older on average.
How can I find other regions that match the S7M audience?
To find regions with a profile similar to S7M, begin with home ownership near 52.9% and household income near $69,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S7M?
Import postal codes to measure customer concentration in S7M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.