Alberta postal region

T0H demographics and market profile

See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in High Level.

AudienceScoutT0H · High Level
Loading the T0H boundary…
Postal code boundary map for T0H.

Market profile

A market of 81,424 people

Size the opportunity, understand its household composition, and identify the local patterns that make T0H different from the typical Canadian postal region.

Population81,424
Households28,180
Median income$89,000
Average age36.3

T0H market summary

What distinguishes this postal-region audience

T0H represents 81,424 residents and 28,180 households in High Level. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.

The clearest difference from the Canadian postal-region benchmark is detached housing: 78.7%, or 26.1 percentage points above the benchmark. Bachelor's degree or higher is 8.4%, 18.1 percentage points below the benchmark.

For campaign planning, these patterns give T0H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of High Level.

Audience matching

Find more regions that resemble T0H

To find regions with a profile similar to T0H, begin with university education near 8.4% and home ownership near 74.6%. Adjust each minimum to make the audience broader or more selective.

Match This Audience

Distinctive market signals

The characteristics with the largest local differences

These four characteristics show the largest available differences between T0H and the Canadian postal-region benchmark.

26.1 percentage points above benchmark

Single-detached homes

78.7%

Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.

18.1 percentage points below benchmark

Bachelor's degree or higher

8.4%

Use direct, practical language that demonstrates the everyday value of the offer.

17.6 percentage points below benchmark

Immigrant population

5.3%

Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.

8.1 percentage points above benchmark

Owner households

74.6%

Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.

Detailed comparison

How T0H compares with the Canadian benchmark

Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.

MeasureT0HCanada FSA benchmarkDifference
Median household income$89,000$85,7883.7% above
Average household size2.8 people2.4 people15.2% above
Owner households74.6%66.5%8.1 percentage points above
One-person households23.2%29.4%6.2 percentage points below
Families with children39.0%34.0%5.0 percentage points above
Bachelor's degree or higher8.4%26.5%18.1 percentage points below
Immigrant population5.3%22.9%17.6 percentage points below
Worked from home19.1%23.8%4.7 percentage points below

Local market context

Community activity around the audience

AudienceScout connects 184 local facility records with T0H. Education is the largest represented category with 122 records, adding another signal for local media, partnership, service-area, and campaign planning.

Education122
Health care15
Culture and art47
Recreation0

Platform audience potential

Match channel planning to the local age mix

Facebook has the largest modeled audience among the displayed channels at 47,165 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.

37,881YouTube estimate · 65.7%
47,165Facebook estimate · 81.9%
30,684Instagram estimate · 53.3%
16,012TikTok estimate · 27.8%

Practical campaign implications

Turn the strongest T0H signals into campaign tests

Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.

  • Single-detached homes: 78.7%26.1 percentage points above the Canadian benchmark

    Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.

  • Bachelor's degree or higher: 8.4%18.1 percentage points below the Canadian benchmark

    Use direct, practical language that demonstrates the everyday value of the offer.

  • Immigrant population: 5.3%17.6 percentage points below the Canadian benchmark

    Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.

T0H audience questions

Using this postal-region profile

How large is the audience in T0H?

T0H represents 81,424 residents and 28,180 households in High Level. The average household size is 2.8 people.

What demographic characteristics stand out in T0H?

Single-detached homes is 78.7%, 26.1 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 8.4%, 18.1 percentage points below the Canadian postal-region benchmark; Immigrant population is 5.3%, 17.6 percentage points below the Canadian postal-region benchmark.

How does T0H compare with another postal region?

T6W is one useful Alberta market comparison because its population is similar to T0H. It has 24.7% higher median income · 2.8 years younger on average.

How can I find other regions that match the T0H audience?

To find regions with a profile similar to T0H, begin with university education near 8.4% and home ownership near 74.6%. Adjust each minimum to make the audience broader or more selective.

How can customer postal codes be analyzed in T0H?

Import postal codes to measure customer concentration in T0H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.