Immigrant population
41.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T6W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6W · EdmontonLoading the T6W boundary…
Selected postal region
Market profile
A market of 83,496 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6W different from the typical Canadian postal region.
Population83,496
Households30,350
Median income$111,000
Average age33.5
T6W market summary
What distinguishes this postal-region audience
T6W represents 83,496 residents and 30,350 households in Edmonton. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 41.3%, or 18.4 percentage points above the benchmark. Bachelor's degree or higher is 41.5%, 15.0 percentage points above the benchmark.
For campaign planning, these patterns give T6W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6W
To find regions with a profile similar to T6W, begin with university education near 41.5% and household income near $111,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6W and the Canadian postal-region benchmark.
Bachelor's degree or higher
41.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$111,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Population age 65+
7.4%Give the younger working-age segments more influence over channel and creative decisions.
Detailed comparison
How T6W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $111,000 | $85,788 | 29.4% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 73.9% | 66.5% | 7.4 percentage points above |
| One-person households | 21.6% | 29.4% | 7.8 percentage points below |
| Families with children | 43.9% | 34.0% | 9.9 percentage points above |
| Bachelor's degree or higher | 41.5% | 26.5% | 15.0 percentage points above |
| Immigrant population | 41.3% | 22.9% | 18.4 percentage points above |
| Worked from home | 25.0% | 23.8% | 1.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 97 local facility records with T6W. Recreation is the largest represented category with 87 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care2
Culture and art1
Recreation87
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 51,169 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
43,461YouTube estimate · 71.2%
51,169Facebook estimate · 83.8%
35,368Instagram estimate · 57.9%
18,464TikTok estimate · 30.2%
Practical campaign implications
Turn the strongest T6W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 41.3%18.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 41.5%15.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Median household income: $111,00029.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6W.
T6W audience questions
Using this postal-region profile
How large is the audience in T6W?
T6W represents 83,496 residents and 30,350 households in Edmonton. The average household size is 2.7 people.
What demographic characteristics stand out in T6W?
Immigrant population is 41.3%, 18.4 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 41.5%, 15.0 percentage points above the Canadian postal-region benchmark; Median household income is $111,000, 29.4% above the Canadian postal-region benchmark.
How does T6W compare with another postal region?
T5T is one useful Edmonton postal-region comparison because its population is similar to T6W. It has 13.5% lower median income · 4.5 years older on average.
How can I find other regions that match the T6W audience?
To find regions with a profile similar to T6W, begin with university education near 41.5% and household income near $111,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T6W?
Import postal codes to measure customer concentration in T6W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.