Immigrant population
36.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T5T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5T · EdmontonLoading the T5T boundary…
Selected postal region
Market profile
A market of 77,839 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5T different from the typical Canadian postal region.
Population77,839
Households28,885
Median income$96,000
Average age38.0
T5T market summary
What distinguishes this postal-region audience
T5T represents 77,839 residents and 28,885 households in Edmonton. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 36.8%, or 13.9 percentage points above the benchmark. Families with children is 40.7%, 6.7 percentage points above the benchmark.
For campaign planning, these patterns give T5T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5T
To find regions with a profile similar to T5T, begin with families with children near 40.7% and household income near $96,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5T and the Canadian postal-region benchmark.
Families with children
40.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Worked from home
17.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$96,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How T5T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $96,000 | $85,788 | 11.9% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 70.9% | 66.5% | 4.4 percentage points above |
| One-person households | 23.5% | 29.4% | 5.9 percentage points below |
| Families with children | 40.7% | 34.0% | 6.7 percentage points above |
| Bachelor's degree or higher | 27.3% | 26.5% | 0.8 percentage points above |
| Immigrant population | 36.8% | 22.9% | 13.9 percentage points above |
| Worked from home | 17.7% | 23.8% | 6.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 154 local facility records with T5T. Recreation is the largest represented category with 124 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education24
Health care0
Culture and art6
Recreation124
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 49,055 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
39,867YouTube estimate · 66.9%
49,055Facebook estimate · 82.3%
32,175Instagram estimate · 54.0%
16,523TikTok estimate · 27.7%
Practical campaign implications
Turn the strongest T5T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 36.8%13.9 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 40.7%6.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Worked from home: 17.7%6.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5T.
T5T audience questions
Using this postal-region profile
How large is the audience in T5T?
T5T represents 77,839 residents and 28,885 households in Edmonton. The average household size is 2.7 people.
What demographic characteristics stand out in T5T?
Immigrant population is 36.8%, 13.9 percentage points above the Canadian postal-region benchmark; Families with children is 40.7%, 6.7 percentage points above the Canadian postal-region benchmark; Worked from home is 17.7%, 6.1 percentage points below the Canadian postal-region benchmark.
How does T5T compare with another postal region?
T6W is one useful Edmonton postal-region comparison because its population is similar to T5T. It has 15.6% higher median income · 4.5 years younger on average.
How can I find other regions that match the T5T audience?
To find regions with a profile similar to T5T, begin with families with children near 40.7% and household income near $96,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5T?
Import postal codes to measure customer concentration in T5T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.