Single-detached homes
1.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Alberta postal region
T5K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5K · EdmontonLoading the T5K boundary…
Selected postal region
Market profile
A market of 22,440 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5K different from the typical Canadian postal region.
Population22,440
Households14,330
Median income$64,500
Average age44.2
T5K market summary
What distinguishes this postal-region audience
T5K represents 22,440 residents and 14,330 households in Edmonton. Its average household contains 1.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 1.5%, or 51.1 percentage points below the benchmark. Owner households is 30.0%, 36.5 percentage points below the benchmark.
For campaign planning, these patterns give T5K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5K
To find regions with a profile similar to T5K, begin with home ownership near 30.0% and families with children near 7.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5K and the Canadian postal-region benchmark.
Owner households
30.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
62.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Families with children
7.4%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How T5K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,500 | $85,788 | 24.8% below |
| Average household size | 1.5 people | 2.4 people | 38.3% below |
| Owner households | 30.0% | 66.5% | 36.5 percentage points below |
| One-person households | 62.1% | 29.4% | 32.8 percentage points above |
| Families with children | 7.4% | 34.0% | 26.6 percentage points below |
| Bachelor's degree or higher | 45.6% | 26.5% | 19.1 percentage points above |
| Immigrant population | 25.0% | 22.9% | 2.1 percentage points above |
| Worked from home | 33.3% | 23.8% | 9.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 35 local facility records with T5K. Recreation is the largest represented category with 22 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care2
Culture and art5
Recreation22
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,826 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,934YouTube estimate · 68.6%
16,826Facebook estimate · 82.8%
11,374Instagram estimate · 56.0%
6,042TikTok estimate · 29.7%
Practical campaign implications
Turn the strongest T5K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 1.5%51.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 30.0%36.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 62.1%32.8 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5K.
T5K audience questions
Using this postal-region profile
How large is the audience in T5K?
T5K represents 22,440 residents and 14,330 households in Edmonton. The average household size is 1.5 people.
What demographic characteristics stand out in T5K?
Single-detached homes is 1.5%, 51.1 percentage points below the Canadian postal-region benchmark; Owner households is 30.0%, 36.5 percentage points below the Canadian postal-region benchmark; One-person households is 62.1%, 32.8 percentage points above the Canadian postal-region benchmark.
How does T5K compare with another postal region?
T6E is one useful Edmonton postal-region comparison because its population is similar to T5K. It has 4.7% higher median income · 5.1 years younger on average.
How can I find other regions that match the T5K audience?
To find regions with a profile similar to T5K, begin with home ownership near 30.0% and families with children near 7.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5K?
Import postal codes to measure customer concentration in T5K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.