Owner households
35.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Alberta postal region
T6E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6E · EdmontonLoading the T6E boundary…
Selected postal region
Market profile
A market of 22,893 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6E different from the typical Canadian postal region.
Population22,893
Households12,540
Median income$67,500
Average age39.1
T6E market summary
What distinguishes this postal-region audience
T6E represents 22,893 residents and 12,540 households in Edmonton. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 35.7%, or 30.8 percentage points below the benchmark. Single-detached homes is 24.7%, 27.9 percentage points below the benchmark.
For campaign planning, these patterns give T6E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6E
To find regions with a profile similar to T6E, begin with home ownership near 35.7% and university education near 46.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6E and the Canadian postal-region benchmark.
Single-detached homes
24.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
46.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
One-person households
48.4%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How T6E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,500 | $85,788 | 21.3% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 35.7% | 66.5% | 30.8 percentage points below |
| One-person households | 48.4% | 29.4% | 19.0 percentage points above |
| Families with children | 16.3% | 34.0% | 17.7 percentage points below |
| Bachelor's degree or higher | 46.5% | 26.5% | 20.0 percentage points above |
| Immigrant population | 17.6% | 22.9% | 5.3 percentage points below |
| Worked from home | 32.4% | 23.8% | 8.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 107 local facility records with T6E. Recreation is the largest represented category with 72 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education24
Health care1
Culture and art10
Recreation72
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,207 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,690YouTube estimate · 70.4%
16,207Facebook estimate · 83.4%
11,289Instagram estimate · 58.1%
6,168TikTok estimate · 31.7%
Practical campaign implications
Turn the strongest T6E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 35.7%30.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 24.7%27.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 46.5%20.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6E.
T6E audience questions
Using this postal-region profile
How large is the audience in T6E?
T6E represents 22,893 residents and 12,540 households in Edmonton. The average household size is 1.8 people.
What demographic characteristics stand out in T6E?
Owner households is 35.7%, 30.8 percentage points below the Canadian postal-region benchmark; Single-detached homes is 24.7%, 27.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 46.5%, 20.0 percentage points above the Canadian postal-region benchmark.
How does T6E compare with another postal region?
T6V is one useful Edmonton postal-region comparison because its population is similar to T6E. It has 63.0% higher median income · 3.3 years younger on average.
How can I find other regions that match the T6E audience?
To find regions with a profile similar to T6E, begin with home ownership near 35.7% and university education near 46.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T6E?
Import postal codes to measure customer concentration in T6E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.