Immigrant population
38.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T6V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6V · EdmontonLoading the T6V boundary…
Selected postal region
Market profile
A market of 23,107 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6V different from the typical Canadian postal region.
Population23,107
Households7,235
Median income$110,000
Average age35.8
T6V market summary
What distinguishes this postal-region audience
T6V represents 23,107 residents and 7,235 households in Edmonton. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 38.5%, or 15.6 percentage points above the benchmark. Owner households is 81.0%, 14.5 percentage points above the benchmark.
For campaign planning, these patterns give T6V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6V
To find regions with a profile similar to T6V, begin with home ownership near 81.0% and household income near $110,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6V and the Canadian postal-region benchmark.
Owner households
81.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$110,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Single-detached homes
65.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How T6V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $110,000 | $85,788 | 28.2% above |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 81.0% | 66.5% | 14.5 percentage points above |
| One-person households | 20.0% | 29.4% | 9.4 percentage points below |
| Families with children | 46.6% | 34.0% | 12.6 percentage points above |
| Bachelor's degree or higher | 25.2% | 26.5% | 1.3 percentage points below |
| Immigrant population | 38.5% | 22.9% | 15.6 percentage points above |
| Worked from home | 17.6% | 23.8% | 6.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 41 local facility records with T6V. Recreation is the largest represented category with 35 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care0
Culture and art0
Recreation35
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,443 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,929YouTube estimate · 68.3%
14,443Facebook estimate · 82.7%
9,727Instagram estimate · 55.7%
5,151TikTok estimate · 29.5%
Practical campaign implications
Turn the strongest T6V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 38.5%15.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 81.0%14.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $110,00028.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6V.
T6V audience questions
Using this postal-region profile
How large is the audience in T6V?
T6V represents 23,107 residents and 7,235 households in Edmonton. The average household size is 3.0 people.
What demographic characteristics stand out in T6V?
Immigrant population is 38.5%, 15.6 percentage points above the Canadian postal-region benchmark; Owner households is 81.0%, 14.5 percentage points above the Canadian postal-region benchmark; Median household income is $110,000, 28.2% above the Canadian postal-region benchmark.
How does T6V compare with another postal region?
T6E is one useful Edmonton postal-region comparison because its population is similar to T6V. It has 38.6% lower median income · 3.3 years older on average.
How can I find other regions that match the T6V audience?
To find regions with a profile similar to T6V, begin with home ownership near 81.0% and household income near $110,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T6V?
Import postal codes to measure customer concentration in T6V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.