Single-detached homes
68.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T5R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5R · EdmontonLoading the T5R boundary…
Selected postal region
Market profile
A market of 24,643 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5R different from the typical Canadian postal region.
Population24,643
Households9,845
Median income$96,000
Average age42.3
T5R market summary
What distinguishes this postal-region audience
T5R represents 24,643 residents and 9,845 households in Edmonton. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 68.4%, or 15.8 percentage points above the benchmark. Bachelor's degree or higher is 33.4%, 6.9 percentage points above the benchmark.
For campaign planning, these patterns give T5R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5R
To find regions with a profile similar to T5R, begin with university education near 33.4% and household income near $96,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5R and the Canadian postal-region benchmark.
Bachelor's degree or higher
33.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$96,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
36.0%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How T5R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $96,000 | $85,788 | 11.9% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 67.8% | 66.5% | 1.3 percentage points above |
| One-person households | 27.9% | 29.4% | 1.5 percentage points below |
| Families with children | 36.0% | 34.0% | 2.0 percentage points above |
| Bachelor's degree or higher | 33.4% | 26.5% | 6.9 percentage points above |
| Immigrant population | 22.4% | 22.9% | 0.5 percentage points below |
| Worked from home | 23.6% | 23.8% | 0.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 120 local facility records with T5R. Recreation is the largest represented category with 93 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education21
Health care5
Culture and art1
Recreation93
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,108 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,714YouTube estimate · 64.3%
16,108Facebook estimate · 81.4%
10,186Instagram estimate · 51.5%
5,140TikTok estimate · 26.0%
Practical campaign implications
Turn the strongest T5R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 68.4%15.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 33.4%6.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Median household income: $96,00011.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5R.
T5R audience questions
Using this postal-region profile
How large is the audience in T5R?
T5R represents 24,643 residents and 9,845 households in Edmonton. The average household size is 2.5 people.
What demographic characteristics stand out in T5R?
Single-detached homes is 68.4%, 15.8 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 33.4%, 6.9 percentage points above the Canadian postal-region benchmark; Median household income is $96,000, 11.9% above the Canadian postal-region benchmark.
How does T5R compare with another postal region?
T5H is one useful Edmonton postal-region comparison because its population is similar to T5R. It has 47.9% lower median income · 2.0 years younger on average.
How can I find other regions that match the T5R audience?
To find regions with a profile similar to T5R, begin with university education near 33.4% and household income near $96,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5R?
Import postal codes to measure customer concentration in T5R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.