Bachelor's degree or higher
13.6%Use direct, practical language that demonstrates the everyday value of the offer.
Alberta postal region
T9E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Leduc.
AudienceScoutT9E · LeducLoading the T9E boundary…
Selected postal region
Market profile
A market of 34,385 people
Size the opportunity, understand its household composition, and identify the local patterns that make T9E different from the typical Canadian postal region.
Population34,385
Households13,085
Median income$100,000
Average age37.6
T9E market summary
What distinguishes this postal-region audience
T9E represents 34,385 residents and 13,085 households in Leduc. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 13.6%, or 12.9 percentage points below the benchmark. Single-detached homes is 63.4%, 10.8 percentage points above the benchmark.
For campaign planning, these patterns give T9E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Leduc.
Audience matching
Find more regions that resemble T9E
To find regions with a profile similar to T9E, begin with university education near 13.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T9E and the Canadian postal-region benchmark.
Single-detached homes
63.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Immigrant population
12.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
14.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How T9E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T9E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $100,000 | $85,788 | 16.6% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 73.3% | 66.5% | 6.8 percentage points above |
| One-person households | 22.6% | 29.4% | 6.8 percentage points below |
| Families with children | 40.1% | 34.0% | 6.1 percentage points above |
| Bachelor's degree or higher | 13.6% | 26.5% | 12.9 percentage points below |
| Immigrant population | 12.1% | 22.9% | 10.8 percentage points below |
| Worked from home | 14.1% | 23.8% | 9.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with T9E. Education is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care3
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,233 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,278YouTube estimate · 67.1%
21,233Facebook estimate · 82.4%
13,901Instagram estimate · 53.9%
7,057TikTok estimate · 27.4%
Practical campaign implications
Turn the strongest T9E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 13.6%12.9 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Single-detached homes: 63.4%10.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 12.1%10.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Alberta postal regions
This directory represents Leduc with one postal region. These Alberta markets are selected by population similarity for a useful market comparison.
T9E audience questions
Using this postal-region profile
How large is the audience in T9E?
T9E represents 34,385 residents and 13,085 households in Leduc. The average household size is 2.6 people.
What demographic characteristics stand out in T9E?
Bachelor's degree or higher is 13.6%, 12.9 percentage points below the Canadian postal-region benchmark; Single-detached homes is 63.4%, 10.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 12.1%, 10.8 percentage points below the Canadian postal-region benchmark.
How does T9E compare with another postal region?
T5A is one useful Alberta market comparison because its population is similar to T9E. It has 20.5% lower median income · 1.4 years older on average.
How can I find other regions that match the T9E audience?
To find regions with a profile similar to T9E, begin with university education near 13.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T9E?
Import postal codes to measure customer concentration in T9E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.